What's the best way to create a memorable personal tagline?

1 Identify your purpose

Before you start brainstorming your personal tagline, you need to have a clear idea of why you need one and who you want to reach. What is your main goal or message? Who is your target audience or niche? How do you want them to perceive you and what action do you want them to take? Answering these questions will help you narrow down your focus and align your tagline with your purpose.

2 Highlight your value proposition

Your personal tagline should showcase your value proposition , which is the unique benefit or solution that you provide to your audience. What makes you different from others in your field or industry? What are your core strengths, skills, or passions? How do you solve your audience's problems or needs? Think of your value proposition as the answer to the question: Why should they choose you?

3 Use simple and catchy language

Your personal tagline should be concise, clear, and memorable. Avoid using jargon, clichés, or vague words that don't convey your meaning or personality. Instead, use simple and catchy language that grabs attention and sparks curiosity. You can use techniques such as alliteration, rhyme, humor, or metaphors to make your tagline more catchy and memorable. For example, "I help busy moms get fit and fabulous" or "I'm a storyteller who creates magic with words".

4 Test and refine your tagline

Once you have some ideas for your personal tagline, you need to test and refine them until you find the one that works best for you. You can ask for feedback from your friends, family, colleagues, or mentors, or use online tools such as surveys, polls, or social media to get opinions from your audience. You can also compare your tagline with your competitors or peers and see how it stands out or differs from them. The more you test and refine your tagline, the more confident and effective you will be in using it.

5 Use your tagline consistently

Your personal tagline is not just a one-time thing that you write and forget. It is a part of your personal brand identity that you need to use consistently across all your platforms and channels. You can use your tagline in your bio, resume, website, social media profiles, email signature, business cards, and more. By using your tagline consistently, you will reinforce your brand message, increase your visibility, and build trust and credibility with your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?