What's the best way to communicate your team's UX strategy?

1 Define your UX strategy

Before you can communicate your UX strategy, you need to define it. A UX strategy is a high-level plan that outlines the UX design process, the methods and tools used, the outcomes and metrics measured, and how the UX work will be aligned with the business objectives and user expectations. It should be concise, clear, and consistent, addressing what problem or opportunity is being addressed, who the users are and their needs, goals, and pain points, the business goals and how success will be measured, how research, design, testing, and iteration will occur, what assumptions and risks need to be validated or mitigated, and how communication and collaboration with team members, stakeholders, and clients will take place.

2 Use visual aids and storytelling

One of the most effective ways to communicate your UX strategy is to use visual aids and storytelling. Visual aids, such as diagrams, sketches, wireframes, prototypes, personas, journey maps, and roadmaps, can help you illustrate your UX strategy in a simple and engaging way. They can also help you show the connections and relationships between different aspects of your UX work, such as user needs, business goals, design decisions, and user feedback. Storytelling, on the other hand, can help you narrate your UX strategy in a compelling and memorable way. You can use storytelling to create a narrative arc that explains the context, challenge, solution, and impact of your UX work. You can also use storytelling to highlight the user perspective, the value proposition, and the emotional appeal of your UX work.

3 Tailor your message and medium

Another important tip for communicating your UX strategy is to tailor your message and medium to your audience. Different audiences may have different levels of familiarity, interest, and involvement with your UX work, and they may have different questions, concerns, and expectations. Therefore, you need to adapt your message and medium to suit their needs and preferences. For example, you may need to use different language, tone, and detail when communicating with your team, stakeholders, and clients. You may also need to use different formats, channels, and frequencies when communicating with them. For instance, you may use a slide deck, a video, a report, or a dashboard to present your UX strategy, depending on the audience and the purpose. You may also use email, chat, phone, or video call to communicate with them, depending on the urgency and the complexity.

4 Invite feedback and collaboration

A final tip for communicating your UX strategy is to invite feedback and collaboration from your audience. Feedback and collaboration can help you improve your UX strategy, validate your assumptions, address any gaps or issues, and build trust and buy-in. You can invite feedback and collaboration by asking open-ended questions, listening actively, acknowledging different opinions and perspectives, and incorporating relevant suggestions and insights. You can also invite feedback and collaboration by creating opportunities for co-creation, co-design, and co-evaluation, where you involve your audience in the UX design process, and let them contribute their ideas, feedback, and expertise.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?