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What's the best way to analyze your audience before creating an animation?

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Animation is a powerful and creative way to communicate your ideas, stories, and messages. But before you start animating, you need to know who you are animating for. Analyzing your audience can help you tailor your animation to their needs, preferences, and expectations. In this article, you will learn some tips and methods to analyze your audience before creating an animation.

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Alfonsina Sterling

Creative Art Director
Farouk Bacha

Building LinkedIn funnels for agency owners. $2.5M+ generated for clients. Founder.

1 Define your purpose and goals

The first step to analyze your audience is to define your purpose and goals for your animation. What do you want to achieve with your animation? What is the main message or theme you want to convey? How do you want your audience to feel or react after watching your animation? By answering these questions, you can narrow down your target audience and focus on the most relevant and important aspects of your animation.

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Mahbubul Karim Snigdho

SAAS Growth Marketer at 10 Studio
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Some tips according to my knowledge: Define Audience Demographics: Gather details on age, gender, location, income level, education level, occupation, etc. Identify Values and Interests: Determine their passions, priorities, motivations, humor sensibilities, and emotional connections to understand what storylines and characters will appeal to them. Know Where They Consume Content: Study platforms and media where your audience discovers and engages with content most — YouTube, Instagram, TikTok, etc. Speak to Them Directly: Talk to potential viewers directly via surveys, interviews, and focus groups to learn what they want to see.

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2 Research your audience's demographics and psychographics

The next step to analyze your audience is to research their demographics and psychographics. Demographics are the basic characteristics of your audience, such as age, gender, location, education, income, and occupation. Psychographics are the psychological attributes of your audience, such as interests, values, attitudes, motivations, and behaviors. By researching these factors, you can understand your audience's needs, wants, challenges, and preferences. You can use various sources of information, such as surveys, interviews, online reviews, social media, analytics, and market research reports, to gather data about your audience.

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Farouk Bacha

Building LinkedIn funnels for agency owners. $2.5M+ generated for clients. Founder.
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Here's a great tip if you aren't sure who your audience is: If you're starting from scratch with your audience research, it helps to study your competitors and the angles they're taking with their campaigns. Identify who you are competitors are targeting. By identifying their Ideal Customer Profile (ICP), it'll get you one step closer to identifying yours.

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3 Identify your audience's pain points and goals

The third step to analyze your audience is to identify their pain points and goals. Pain points are the problems or frustrations that your audience faces or wants to solve. Goals are the desired outcomes or benefits that your audience seeks or wants to achieve. By identifying these elements, you can empathize with your audience and show how your animation can help them overcome their pain points or reach their goals. You can use techniques such as personas, customer journeys, and empathy maps, to create realistic and detailed profiles of your audience.

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Alfonsina Sterling

Creative Art Director
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Understanding who you are creating the content for will help you find a creative direction that resonates with them. For example, when creating educational content, consider the knowledge level of the audience you are targeting, the complexity of your topic and the overall duration of the content. Designing easy-to-follow content will make it easier for them to stay engaged. But don't forget about small details: finding a unique style that will help you explain your ideas easily, will also help them stay focused while learning new concepts.

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Farouk Bacha

Building LinkedIn funnels for agency owners. $2.5M+ generated for clients. Founder.
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The fool-proof way to identifying your audience's pain points is by talking to them directly. There is no way around that. Go into the market, talk to your ICP, understand their pains and craft a solution that solves it for them.

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4 Evaluate your audience's knowledge and expectations

The fourth step to analyze your audience is to evaluate their knowledge and expectations. Knowledge is the level of familiarity or expertise that your audience has with your topic, industry, or product. Expectations are the standards or criteria that your audience has for your animation, such as quality, style, tone, length, and format. By evaluating these factors, you can adapt your animation to your audience's level of understanding and interest. You can use methods such as pre-tests, feedback forms, and focus groups, to assess your audience's knowledge and expectations.

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5 Segment your audience into groups

The fifth step to analyze your audience is to segment your audience into groups. Segmentation is the process of dividing your audience into smaller and more homogeneous groups based on their characteristics, behaviors, or needs. By segmenting your audience, you can customize your animation to each group's specific preferences and requirements. You can use criteria such as geographic, demographic, psychographic, behavioral, or needs-based, to segment your audience.

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6 Test your animation with your audience

The final step to analyze your audience is to test your animation with your audience. Testing is the process of showing your animation to a sample of your audience and collecting their feedback, reactions, and suggestions. By testing your animation, you can validate your assumptions, measure your results, and improve your animation. You can use tools such as online platforms, surveys, polls, quizzes, or interviews, to test your animation with your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tatwarth Kala

Founder | Explainer Videos & 3D Animation Expert | 2D/3D Animator | Creative Director | 3D Advertising
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Observe audience engagement trends on similar animations. Look at comments, shares, and feedback on platforms where similar content is posted to understand what resonates with your audience. Example: If creating educational animations, review comments on similar YouTube videos to gauge what viewers find helpful or lacking.

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Bhoomika Jain

Voice Artiste | Voice Actor | Stage host | Anchor
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Discussing the target audience is a key part of our process every time we create an animation. When it comes to creating the most impactful video messaging, knowing your audience is everything. You can begin by identifying common characteristics among your customers.

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What's the best way to analyze your audience before creating an animation?

1

2

3

4

5

6

7

1 Define your purpose and goals

2 Research your audience's demographics and psychographics

3 Identify your audience's pain points and goals

4 Evaluate your audience's knowledge and expectations

5 Segment your audience into groups

6 Test your animation with your audience

7 Here’s what else to consider

Animation

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What's the best way to analyze your audience before creating an animation?

1

2

3

4

5

6

7

1 Define your purpose and goals

2 Research your audience's demographics and psychographics

3 Identify your audience's pain points and goals

4 Evaluate your audience's knowledge and expectations

5 Segment your audience into groups

6 Test your animation with your audience

7 Here’s what else to consider

Animation

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