What's the best way to analyze data from multiple search engines?

1 Why analyze data from multiple search engines?

You might think that Google is the only search engine that matters, but that's not true. Depending on your niche, target audience, and location, other search engines might have a significant share of the market. For example, Bing is popular among older and more educated users, while Yahoo is widely used in Japan. By analyzing data from multiple search engines, you can get a more comprehensive and accurate picture of your website's performance, traffic, and ranking. You can also identify gaps and opportunities to improve your SEO strategy and reach more potential customers.

2 How to collect data from multiple search engines?

The first step to analyze data from multiple search engines is to collect the data you need. There are different ways to do this, depending on your goals and resources. One option is to use a tool that integrates data from multiple search engines, such as Google Search Console, Bing Webmaster Tools, or Moz. These tools can help you track and measure key metrics, such as impressions, clicks, CTR, position, keywords, and backlinks, across different search engines. Another option is to use a tool that scrapes data from multiple search engines, such as Serpstat, SEMrush, or Ahrefs. These tools can help you analyze and compare your website's visibility, ranking, and competition on different search engines.

3 How to compare data from multiple search engines?

Once you have collected the data from multiple search engines, you need to compare them to see how your website is performing on each one. This can help you identify strengths and weaknesses, as well as trends and patterns, that can inform your SEO decisions. One way to compare data from multiple search engines is to use a tool that visualizes and summarizes the data, such as Google Data Studio, Tableau, or Excel. These tools can help you create dashboards and reports that show the differences and similarities between different search engines. Another way to compare data from multiple search engines is to use a tool that calculates and displays the correlation and variance between the data, such as Spearman's rank correlation coefficient or ANOVA. These tools can help you measure the relationship and significance between different search engines.

4 How to combine data from multiple search engines?

Sometimes, you might want to combine data from multiple search engines to get a more holistic and balanced view of your website's performance. This can help you avoid relying too much on one search engine or missing out on valuable insights from another. One way to combine data from multiple search engines is to use a tool that aggregates and averages the data, such as Google Analytics, Piwik, or Webalizer. These tools can help you track and monitor the overall traffic and behavior of your website's visitors from different search engines. Another way to combine data from multiple search engines is to use a tool that weights and normalizes the data, such as Searchmetrics, SimilarWeb, or Alexa. These tools can help you estimate and compare the market share and popularity of your website on different search engines.

5 How to use data from multiple search engines to improve your SEO?

Analyzing data from multiple search engines can help improve your SEO strategy and results. This data can be used to identify and prioritize the most important search engines for your website, as well as the best practices and techniques to optimize your website for each one. For instance, it can help you optimize keywords and content for different search engines and user intents, adjust technical and on-page SEO factors for different search engine algorithms and guidelines, build a diverse backlink profile for different search engine trust and authority signals, and test various SEO tactics and methods for different search engine trends and updates. By leveraging data from multiple search engines, you may be able to rank higher and drive more traffic and conversions from your website.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?