What's the best way to align your team with company values?

1 Define and communicate your values

The first step is to clearly define and communicate what your company values are, why they matter, and how they relate to your goals and strategies. You can use different channels and formats to convey your values, such as your website, social media, newsletters, posters, videos, or events. Make sure your values are concise, memorable, and actionable, and that they reflect your unique identity and culture.

2 Model your values

The second step is to model your values in your own behavior and decisions. As a leader, you have a powerful influence on your team's culture and norms. You need to demonstrate your values in your actions, words, and interactions, and show how they guide your choices and priorities. You also need to recognize and reward your team members who exemplify your values, and provide constructive feedback and coaching to those who need improvement.

3 Engage your team in your values

The third step is to engage your team in your values and make them part of their daily work. You can do this by involving your team in creating or revising your values, soliciting their feedback and suggestions, and empowering them to make decisions based on your values. You can also create opportunities for your team to learn about and practice your values, such as through training, workshops, games, or projects. You can also celebrate and share your team's successes and stories that showcase your values.

4 Align your processes and systems with your values

The fourth step is to align your processes and systems with your values and make sure they support and reinforce them. You can do this by reviewing and updating your policies, procedures, tools, and metrics to ensure they are consistent with your values and promote the desired behaviors and outcomes. You can also align your hiring, onboarding, performance management, and development processes with your values and make them part of your criteria and expectations.

5 Monitor and adjust your values

The final step is to monitor and adjust your values and make sure they are relevant and effective. You can do this by measuring and evaluating your team's alignment with your values, using both quantitative and qualitative data, such as surveys, feedback, reviews, or observations. You can also solicit input from your team, customers, partners, and stakeholders on how well your values reflect and serve their needs and interests. You can also adapt and update your values as your company evolves and grows.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?