What's the best social marketing mix for different cultures?

In addition to the traditional four Ps, there are two more Ps that have gained relevance in the digital age: "Participation" and "Partnerships." Participation: Involving the Community Engaging the community is essential in social marketing. Partnerships: Collaborating for Change Lastly, "partnerships" play a vital role. Often, creating lasting change requires collaboration with other organizations, influencers, or stakeholders who share a common goal.

These are the 4 Ps of marketing, which have become quite our-dated the more technology impacts our lives. It’s the right message, at the right time, to the right person.

One thing I've found not only helpful, but at the heart of every successful branding and marketing campaign over the past 30 years is this: make sure these three qualities apply to the brand position and messaging: ??It's credible to the audience (internally and externally) ? It's relevant to the audience ? It possesses differentiation These can fully apply to crafting a sales presentation, speech, and most definitely to your content for email marketing and social marketing. #branding #messaging #plantobeyourbest #socialmarketing #socialmedia #content

In my experience businesses are never offering products alone and isolated but they are always offering an experience. The quality of this experience will affect every other department inside your company. For example if you're selling courses and your clients are wowed by your service and they can even believe the value you are giving them, they will buy from you again and again and they will refer their friends to you. So the marketing will be easier because you have already the client's testimonials you can use. The sales also will bloom because the closing rate will go up.

an effective social media marketing mix should absolutely be tailored based on cultural nuances. > research platform adoption & usage preferences in each culture - some may favour visual platforms > adapting content style & topics to align with values & interests prevalent locally while retaining brand voice > ensure imagery, colours, & design align with aesthetics appreciated by each audience > localize efforts through native language content & community management > remaining agile - continually test content types, engagement tactics, & emerging platforms IMO, culturally relevant takes work but pays off tremendously in engagement!

I think there's a few factors to consider that are likely to go across cultures. We need to factor individuals needs, values & motivations when it comes to decision-making. Most often, people require agency & autonomy in their process. How people make decisions and shifting behaviour on a specific social cause, can be reviewed through social psychological theory: self-determination. Self-determination theory posits that people are likely to change their behaviour if they have a supportive environment, experience a sense of safety & empathy is applied in sharing content with them. If we overlay the cultural context people live within and their individual needs, values & motivations we can build personalised messaging based on this.

I have seen firsthand that outsourcing digital marketing talent Post-covid has become the new wave for optimising cost. One of the biggest challenges for outsourced resources is their inability to understand the part that culture, social values and language play in shaping the thought process of individuals. Outsourcing companies are doing massive R&D in trying to fill this skill translation gap.

Before you make a strategy/post, it's super important to understand who the message is targeted to, what do they respond to and what motivates them to engage with the posts, not just see them. For me, talking to different people from the company generally about their likes, dislikes, and motivators to make small clusters work. Moreover, generally reading comments and engagement done by people of that country/culture helps better understand and target them.

The thing is we are all under the same umbrella of western cultural dimensions, whatever will be outside of that niche wouldn't be considered. There are community standards, I call for equal rights when it comes to cultural dimensions. Everybody has a story that he should tell without restrictions.

Now a days social marketing mix is very important role in all sector.all marketing guys know how to apply product presentation in front of our valuable customer,result can be come positive or negative both.it is basic of marketing ,but now a days I seen lots of product advertisements in Google,linkidien ,you tube ,Facebook,telegram channel also.i see also some product adver in municipality Street and wall of house just like cement,soap,coaching institute,machinery also and output is also so good. So I can say confidently social media mix marketing is very useful tool .

Adapting social marketing for diverse cultures requires a deep understanding. Start with comprehensive research, delving into cultural contexts and audience insights. Segment your audience based on shared characteristics and behaviors. Prior to launch, pilot your mix on a sample audience for effectiveness. Be open to feedback and environmental changes, allowing for ongoing adjustments. Remember, what works in one culture may not in another. Cultural sensitivity and flexibility are key to success across various cultures.

Social marketing for me is mainly about content and collaborations. If they go well together, pages will have proper reach and engagement.

Marketing is about picking the right channels to get to your customers. Social channels are a big portion of the cake since we all use it.

Social marketing indeed holds significant potential for creating positive social change, but its effectiveness can vary across cultures. When applying social marketing globally, respect and adapt to cultural nuances. Tailor your messaging to align with local values and beliefs. Collaborate with local influencers who understand the culture. Ensure that your strategies are sensitive to cultural norms and preferences. By doing so, you can harness the power of social marketing while being culturally inclusive and effective.

Let’s not forget that this is “social” marketing. The recurrent mistakes which marketers do is, they start with a lofty objective bringing all the best practices and then over the time it dwindles away. The “human” element should never be forgotten and that’s the key to amplify it and see success.

Navigating the complexities of social marketing requires a well-rounded approach. First, invest in comprehensive research to understand the unique cultural, environmental, and audience dynamics in your target regions. Tailor your campaigns accordingly, making culturally sensitive adjustments where needed. Prioritize creativity and innovation to stand out in a crowded market. Remain flexible and ready to adapt when facing resistance or unforeseen consequences. Ethical and legal considerations should always be at the forefront of your strategy. Embrace the challenge as an opportunity to make a positive impact while respecting cultural nuances.

No importa cómo hagamos marketing social si al final, no consideramos el bienestar de las personas sobre las ventas o el dinero. En el emprendimiento tiende a haber dos clases de ideas: - Las que nacen para hacer dinero. - Las que creen que el dinero no importa. En ambos casos la visión de marketing es limitada en el mejor de los casos. Hacer marketing social es poder equilibrar estos dos mundos para que las ventas sean con propósito y que sean un medio, para un fin: el bienestar de los involucrados. Y tú, ?qué opinas?