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What are your top content design tools and software?

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Content design is the art and science of creating engaging, effective, and accessible content for your audience. It involves planning, researching, writing, editing, and testing your content to ensure it meets your goals and your users' needs. But how do you do all that without spending too much time, money, or energy? The answer is: by using the right tools and software. In this article, we'll share with you some of our top content design tools and software that can help you create better content faster and easier.

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Mahshid Jahangard

Persian and English content producer
Martina Zrzavá Lib?ická

SEO Consultant ?? | SEO in 2025 Book Contributor | Corporate Trainer | Mentor
Alyssa Freeman

Winning ?????? Through Storytelling

1 Content Strategy Tools

Before you start writing, you need to have a clear content strategy that aligns with your brand, your audience, and your objectives. Content strategy tools can help you define your content vision, mission, voice, tone, and style. They can also help you conduct content audits, analysis, and research to identify gaps, opportunities, and insights. Some of the content strategy tools we recommend are:

- Content Strategy Toolkit : A comprehensive set of templates, guides, and resources to help you create and document your content strategy.

- AnswerThePublic : A free tool that generates questions, keywords, and topics based on what people are searching for online.

- SparkToro : A tool that helps you discover the sources, channels, and influencers that your audience trusts and follows.

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Martina Zrzavá Lib?ická

SEO Consultant ?? | SEO in 2025 Book Contributor | Corporate Trainer | Mentor
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One of the best keyword research tools that helps content teams define topics that meet user search intent is Alsoasked.com. It aggregates People Alsk Ask data that appear in Google search results.

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2 Content Writing Tools

Once you have a solid content strategy, you need to craft your content in a way that is clear, concise, and compelling. Content writing tools can help you improve your grammar, spelling, readability, and style. They can also help you optimize your content for SEO, generate headlines, and check plagiarism. Some of the content writing tools we recommend are:

- Grammarly : A tool that checks and corrects your grammar, spelling, punctuation, and vocabulary. It also offers suggestions to improve your tone, clarity, and engagement.

- Hemingway : A tool that helps you simplify and strengthen your writing by highlighting long, complex, or passive sentences, adverbs, and weak words.

- CoSchedule Headline Analyzer : A tool that scores and improves your headlines based on word balance, length, sentiment, and keywords.

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Alyssa Freeman

Winning ?????? Through Storytelling
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As content specialist, I use a wide range of tools day to day. But the main tools that I use are Hemingway Editor, Grammarly and TextFx. Here how I use each tool: Hemingway Editor - I use this to lower the readability and clarity of my writing. I like aiming for grade 5 or 6. Grammarly - I use this to catch any grammatical errors that Hemmingway missed. TextFx - I mostly the Alliteration and the Unexpect feature.

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Mahshid Jahangard

Persian and English content producer
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Free Content Writing Tools: Evernote Blog Post Templates CoSchedule’s Headline Analyzer TitleCase OneLook Thesaurus LoseTheVery WordCounter HubSpot Free CMS The Beginner’s Guide to HTML and CSS for Marketers Word2CleanHTML Free Tools for Content Editing:

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3 Content Editing Tools

After you finish writing, you need to edit and polish your content to make sure it is error-free, consistent, and user-friendly. Content editing tools can help you review and revise your content for structure, flow, logic, and accuracy. They can also help you ensure your content follows your brand guidelines and best practices. Some of the content editing tools we recommend are:

- ProWritingAid : A tool that analyzes and improves your writing by checking for over 20 aspects of writing, such as style, readability, repetition, transitions, and dialogue.

- Wordable : A tool that helps you export your content from Google Docs to WordPress, Medium, or HubSpot in one click, without losing formatting or images.

- Content Design Checklist : A tool that helps you check if your content meets the content design principles and standards.

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John Pilkington

Content & Communications Senior Manager at DHL Customer Solutions and Innovation (CSI)
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PageProof is a software which allows you to compile feedback on one draft from mutliple stakeholders and turn it into a to-do list. It also allows you to view different versions side-by-side. We're only testing it so far, but it definitely has some pros (and also cons).

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Mahshid Jahangard

Persian and English content producer
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Free Tools for Content Editing: Grammarly Hemmingway App Editorial Calendar Templates HubSpot Marketing Hub WebFX Readability Tool StackEdit

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4 Content Testing Tools

Before you publish, you need to test and validate your content to make sure it works for your audience and your goals. Content testing tools can help you measure and improve your content performance, usability, and accessibility. They can also help you collect feedback, insights, and data from your users. Some of the content testing tools we recommend are:

- Hotjar : A tool that helps you understand how your users interact with your content using heatmaps, recordings, surveys, and polls.

- Google Analytics : A tool that helps you track and analyze your content metrics, such as traffic, conversions, bounce rate, and engagement.

- Content Design Testing Framework : A tool that helps you plan, conduct, and report your content testing using a simple and effective methodology.

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Wanda Albano

Assistant Director - Content Marketing Strategy at Moody's
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I also use an SEO tool like SEMrush for keyword analysis and ranking insights when creating landing pages. Keywords also help maintain your focus on key themes and messaging.

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5 Content Management Tools

After you publish, you need to manage and maintain your content to keep it relevant, updated, and optimized. Content management tools can help you organize, store, and distribute your content across different platforms and channels. They can also help you automate, schedule, and monitor your content activities and workflows. Some of the content management tools we recommend are:

- WordPress : A tool that helps you create, edit, and manage your content using a powerful and flexible CMS platform.

- Buffer : A tool that helps you plan, create, and share your content on social media platforms using a simple and intuitive dashboard.

- Airtable : A tool that helps you manage your content projects, tasks, and assets using a customizable and collaborative spreadsheet-database hybrid.

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Wanda Albano

Assistant Director - Content Marketing Strategy at Moody's
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We use Asana to manager a content calendar and Adobe Experience Manager to publish and organise content that needs to go on our various pages.

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6 Content Learning Tools

Finally, you need to keep learning and improving your content design skills and knowledge to stay on top of the latest trends, best practices, and innovations. Content learning tools can help you access and consume valuable content resources, such as courses, books, podcasts, blogs, and newsletters. They can also help you connect and network with other content professionals and experts. Some of the content learning tools we recommend are:

- Content Design London : A tool that helps you learn and apply content design principles and techniques through online courses, workshops, and events.

- Content Marketing Institute : A tool that helps you learn and master content marketing strategies and tactics through online courses, books, podcasts, blogs, and newsletters.

- Contentful : A tool that helps you learn and explore the latest content technologies and innovations through webinars, podcasts, blogs, and newsletters.

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John Pilkington

Content & Communications Senior Manager at DHL Customer Solutions and Innovation (CSI)
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UX Design Institute - I'm currently taking one of their online courses (UX Design Fundamentals) and I would definitely recommend for anyone working with web-based content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mahshid Jahangard

Persian and English content producer
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Free Design Tools: Nimbus Screenshot & Screen Video Recorder Canva Skitch Infogram Infographic Templates Google Fonts Image Color Picker PowerPoint Templates SlideShare Templates Haiku Deck HubSpot’s Free Stock Photos PlaceIt LICEcap The Noun Project ICONS8

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Nolan Ether

Director of Enterprise Content @ Vimeo // Brand Storyteller // Media Producer // Futurist
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While this is a great current list of tools that you can leverage, tools, formats, and platforms are constantly changing. I would recommend never leaning too heavily on a particular tool, as it can begin to box you in and keep you and your team from innovating. What's more important is understanding the goal of your content or content program, the action you want the audience to take, and the story you want to tell. Then and only then should you begin to look at tools that can be leveraged to create the content.

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What are your top content design tools and software?

1

2

3

4

5

6

7

1 Content Strategy Tools

2 Content Writing Tools

3 Content Editing Tools

4 Content Testing Tools

5 Content Management Tools

6 Content Learning Tools

7 Here’s what else to consider

Content Marketing

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感谢您的反馈

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What are your top content design tools and software?

1

2

3

4

5

6

7

1 Content Strategy Tools

2 Content Writing Tools

3 Content Editing Tools

4 Content Testing Tools

5 Content Management Tools

6 Content Learning Tools

7 Here’s what else to consider

Content Marketing

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