What are your top content design tools and software?

1 Content Strategy Tools

Before you start writing, you need to have a clear content strategy that aligns with your brand, your audience, and your objectives. Content strategy tools can help you define your content vision, mission, voice, tone, and style. They can also help you conduct content audits, analysis, and research to identify gaps, opportunities, and insights. Some of the content strategy tools we recommend are:

- Content Strategy Toolkit : A comprehensive set of templates, guides, and resources to help you create and document your content strategy.

- AnswerThePublic : A free tool that generates questions, keywords, and topics based on what people are searching for online.

- SparkToro : A tool that helps you discover the sources, channels, and influencers that your audience trusts and follows.

4 Content Testing Tools

Before you publish, you need to test and validate your content to make sure it works for your audience and your goals. Content testing tools can help you measure and improve your content performance, usability, and accessibility. They can also help you collect feedback, insights, and data from your users. Some of the content testing tools we recommend are:

- Hotjar : A tool that helps you understand how your users interact with your content using heatmaps, recordings, surveys, and polls.

- Google Analytics : A tool that helps you track and analyze your content metrics, such as traffic, conversions, bounce rate, and engagement.

- Content Design Testing Framework : A tool that helps you plan, conduct, and report your content testing using a simple and effective methodology.

5 Content Management Tools

After you publish, you need to manage and maintain your content to keep it relevant, updated, and optimized. Content management tools can help you organize, store, and distribute your content across different platforms and channels. They can also help you automate, schedule, and monitor your content activities and workflows. Some of the content management tools we recommend are:

- WordPress : A tool that helps you create, edit, and manage your content using a powerful and flexible CMS platform.

- Buffer : A tool that helps you plan, create, and share your content on social media platforms using a simple and intuitive dashboard.

- Airtable : A tool that helps you manage your content projects, tasks, and assets using a customizable and collaborative spreadsheet-database hybrid.

6 Content Learning Tools

Finally, you need to keep learning and improving your content design skills and knowledge to stay on top of the latest trends, best practices, and innovations. Content learning tools can help you access and consume valuable content resources, such as courses, books, podcasts, blogs, and newsletters. They can also help you connect and network with other content professionals and experts. Some of the content learning tools we recommend are:

- Content Design London : A tool that helps you learn and apply content design principles and techniques through online courses, workshops, and events.

- Content Marketing Institute : A tool that helps you learn and master content marketing strategies and tactics through online courses, books, podcasts, blogs, and newsletters.

- Contentful : A tool that helps you learn and explore the latest content technologies and innovations through webinars, podcasts, blogs, and newsletters.