Social media marketing is a collaborative effort that requires clear communication, alignment, and accountability among your team members. Whether you work with an in-house team, an agency, or a mix of both, you need to establish and follow some best practices to achieve your social media goals. Here are some tips to help you work with your team on social media goals.
Before you start planning and executing your social media strategy, you need to define your goals and how you will measure them. What are you trying to achieve with your social media presence? Who are you targeting and why? How will you track your progress and success? These are some of the questions you need to answer with your team and document them in a clear and concise way. Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound.
Once you have your goals, you need to assign roles and responsibilities to your team members. Who will create and curate the content? Who will manage the platforms and tools? Who will monitor and respond to the comments and messages? Who will analyze and report on the results? Having a clear division of tasks and expectations will help you avoid confusion, duplication, and conflict. You can use a RACI matrix to define who is responsible, accountable, consulted, and informed for each activity.
A content calendar is a tool that helps you plan, organize, and schedule your social media content. It helps you align your content with your goals, audience, and events. It also helps you ensure consistency, quality, and diversity of your content across different channels. You can use a spreadsheet, a project management tool, or a social media management tool to create and share your content calendar with your team. Your content calendar should include the following elements: date, time, platform, topic, format, copy, media, hashtags, and status.
Communication is key to working with your team on social media goals. You need to communicate regularly and effectively with your team members to keep them updated, informed, and engaged. You can use different channels and methods to communicate, such as email, chat, video call, or meeting. You should communicate the following aspects: goals, strategy, feedback, challenges, solutions, results, and recognition. You should also encourage your team members to communicate with each other and share their ideas, insights, and suggestions.
Working with your team on social media goals is not a one-time event. It is an ongoing process that requires constant review and optimization. You need to track and measure your performance against your goals and identify what is working and what is not. You need to analyze your data and insights and use them to improve your strategy and tactics. You need to share your findings and recommendations with your team and implement the necessary changes. You need to celebrate your wins and learn from your mistakes.