What are your solutions to digital era brand management challenges?
Brand management is the process of creating and maintaining a distinctive identity, reputation, and value proposition for a product or service in the minds of consumers. In the digital era, brand management faces new challenges and opportunities, such as increased competition, customer empowerment, data overload, and social media influence. How can you overcome these challenges and leverage these opportunities to build a strong and relevant brand in the online world? Here are some possible solutions: