What is your SEO task priority?

1 Your SEO goals and strategy

The first step to prioritize your SEO tasks is to align them with your SEO goals and strategy. What are you trying to achieve with your SEO efforts? How do you measure your success? What are the key performance indicators (KPIs) that you track and report on? Your SEO goals and strategy should be clear, realistic, and aligned with your business objectives. They should also inform your SEO task priority by helping you identify the most impactful and relevant tasks for your website.

2 Your SEO audit and analysis

The second step to prioritize your SEO tasks is to conduct a comprehensive SEO audit and analysis of your website. An SEO audit is a process of evaluating your website's technical, on-page, and off-page SEO factors and identifying any issues, errors, or opportunities for improvement. An SEO analysis is a process of examining your website's performance, traffic, rankings, and competitors and identifying any strengths, weaknesses, threats, or opportunities for growth. Your SEO audit and analysis should provide you with a clear picture of your website's current SEO status and potential areas of improvement.

3 Your SEO task difficulty and impact

The third step to prioritize your SEO tasks is to assess their difficulty and impact. Difficulty refers to how hard, time-consuming, or resource-intensive a task is to complete. Impact refers to how much a task can improve your website's SEO performance, traffic, or conversions. You can use a simple matrix to plot your SEO tasks based on their difficulty and impact and prioritize them accordingly. For example, you can focus on the tasks that have high impact and low difficulty first, as they can provide quick wins and boost your SEO results.

4 Your SEO task urgency and dependency

The fourth step to prioritize your SEO tasks is to consider their urgency and dependency. Urgency refers to how soon a task needs to be done or how critical it is for your website's SEO health. Dependency refers to how a task relies on or affects other tasks or factors. You can use a simple timeline to schedule your SEO tasks based on their urgency and dependency and prioritize them accordingly. For example, you can focus on the tasks that have high urgency and low dependency first, as they can prevent or fix any major SEO issues or risks.

5 Your SEO task frequency and maintenance

The fifth step to prioritize your SEO tasks is to evaluate their frequency and maintenance. Frequency refers to how often a task needs to be done or repeated. Maintenance refers to how much a task requires ongoing monitoring, updating, or optimization. You can use a simple checklist to track your SEO tasks based on their frequency and maintenance and prioritize them accordingly. For example, you can focus on the tasks that have low frequency and high maintenance first, as they can ensure your website's SEO quality and consistency.

6 Your SEO task delegation and collaboration

The sixth and final step to prioritize your SEO tasks is to decide whether to delegate or collaborate on them. Delegation refers to assigning a task to someone else who has the skills, knowledge, or resources to complete it. Collaboration refers to working with someone else who can provide input, feedback, or support for a task. You can use a simple matrix to assign your SEO tasks based on their delegation and collaboration potential and prioritize them accordingly. For example, you can focus on the tasks that have low delegation and high collaboration potential first, as they can leverage your team's expertise and creativity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?