What is your graphic design research and analysis style?

1 User-centered style

This style focuses on understanding the needs, preferences, and behaviors of your target users. You use various techniques, such as surveys, interviews, personas, scenarios, and user testing, to gather and analyze data about your users. You then use this data to inform your design decisions and to evaluate your design solutions. This style helps you create user-friendly, relevant, and engaging products that meet your users' goals and expectations.

2 Competitor-centered style

This style focuses on identifying and analyzing your competitors' strengths and weaknesses. You use tools, such as SWOT analysis, benchmarking, and competitive audits, to compare and contrast your competitors' products, features, strategies, and performance. You then use this information to identify gaps, opportunities, and threats in the market and to position your design accordingly. This style helps you create distinctive, innovative, and competitive products that stand out from the crowd.

3 Data-centered style

This style focuses on collecting and interpreting quantitative and qualitative data from various sources, such as analytics, reports, statistics, and feedback. You use tools, such as charts, graphs, tables, and dashboards, to visualize and communicate your data. You then use this data to measure and improve your design outcomes and to support your design arguments. This style helps you create evidence-based, data-driven, and results-oriented products that demonstrate your value and impact.

4 Concept-centered style

This style focuses on generating and exploring original and creative ideas for your design. You use techniques, such as brainstorming, mind mapping, sketching, and prototyping, to express and test your ideas. You then use tools, such as mood boards, storyboards, and wireframes, to refine and present your ideas. This style helps you create novel, inspiring, and compelling products that showcase your vision and style.

5 Process-centered style

This style focuses on following and documenting a systematic and iterative design process. You use methods, such as design thinking, agile, and lean, to guide your design steps and phases. You then use tools, such as project plans, timelines, checklists, and logs, to track and report your design progress and outcomes. This style helps you create efficient, effective, and transparent products that meet your project requirements and expectations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?