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What are the top virtual event platforms for hosting virtual trade shows and exhibitions?

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Exploring virtual trade shows and exhibitions has become a staple in today's digital-first world, where you can connect with industry leaders and peers without leaving your desk. These virtual events offer the convenience of networking, learning, and showcasing products or services to a global audience. As you consider hosting your own virtual trade show, it's crucial to select a platform that ensures a seamless and engaging experience for exhibitors and attendees alike. In the following sections, you'll discover some of the top virtual event platforms that cater to the unique demands of virtual trade shows and exhibitions.

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David Sonntag

Founder @ Decibel Events | Live Events, Experiential Marketing, Trade Shows, General Sessions, Broadcast

1 User Experience

An exceptional user experience is vital for any virtual event platform to keep attendees engaged. Look for platforms that offer intuitive navigation, high-quality streaming, and interactive features such as live chat, Q&A sessions, and virtual networking opportunities. The ability to customize virtual booths and integrate branding elements can greatly enhance the exhibitor's presence, making it easier for them to stand out and attract visitors. Moreover, platforms with mobile compatibility ensure that participants can access the event on-the-go, further increasing reach and engagement.

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Arquitecto Juan Fernando Rubio Romero

Founder EventsKnowhow - Beyond LATAM - CEO Rubio Meeting Architects & Experiences Worldwide. Partner Placebranders.com. Professor & Visual Event Think Tanker - Green Destinations Booster
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Experiencia de usuario; Inevents Shocklogic Ruedas de Negocios .com La capacidad de personalizar y llevar la experiencia en un movil o en un ordenador son fundamentales para quedar enganchado con la plataforma. Entre massencillo mucho mejor.

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2 Interactive Tools

Interactive tools are the backbone of successful virtual trade shows, as they facilitate real-time engagement and networking. Platforms that provide features like interactive floor plans, virtual business card exchanges, and one-on-one video meetings can mimic the in-person experience. Additionally, gamification elements such as leaderboards and scavenger hunts can make the event more engaging and encourage participants to explore more content. These tools not only boost attendee involvement but also provide exhibitors with opportunities to generate leads and build relationships.

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Arquitecto Juan Fernando Rubio Romero

Founder EventsKnowhow - Beyond LATAM - CEO Rubio Meeting Architects & Experiences Worldwide. Partner Placebranders.com. Professor & Visual Event Think Tanker - Green Destinations Booster
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Mentimeter, Slido, Kajoo y un millon de herramientas de la inteligencia artificial son los facilitadores para mantener la atencion presente de nuestros usuarios.Las oportunidades estan en manos de los contenidos y la capacidad de generar empatia entre los invitados.

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3 Analytics Insight

The ability to gather and analyze data is one of the biggest advantages of hosting a virtual trade show. Choose platforms that offer robust analytics and reporting features to track attendee behavior, booth visits, session attendance, and engagement levels. This data is invaluable for understanding the success of your event and for exhibitors to measure return on investment (ROI). Post-event analytics can also guide future marketing strategies and help in refining the overall event experience.

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4 Technical Support

Reliable technical support is essential for any virtual event platform to ensure smooth operation before, during, and after the trade show. Platforms that offer 24/7 support, troubleshooting, and a dedicated event manager can significantly reduce stress for organizers. It's also beneficial to have access to training materials and best practices guides to prepare exhibitors and attendees for the event. A platform with a strong support system can greatly minimize technical glitches, which are often the biggest hindrance to a successful virtual event.

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David Sonntag

Founder @ Decibel Events | Live Events, Experiential Marketing, Trade Shows, General Sessions, Broadcast
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Technical support is an absolutely huge undertaking and should not be taken lightly. We have used a number of virtual platforms and many times have staffed the technical support team ourselves because our team knew more about the system than the support agents. When we were producing an event mid-COVID, we had staff from other event agencies using the same platform reaching out to our event's help desk for assistance on their event. Ask about availability during your event, location of the CS staffers, various language support, experience with customers (especially customers in you demographic), and ability to scale should there be technical issues that arise!

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Arquitecto Juan Fernando Rubio Romero

Founder EventsKnowhow - Beyond LATAM - CEO Rubio Meeting Architects & Experiences Worldwide. Partner Placebranders.com. Professor & Visual Event Think Tanker - Green Destinations Booster
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La premisa 7/365 x 24 ha creado coenxiones entre continentes, las plataformas ya no duermen, recibem al usuario en Colombia pero le resuelven desde la India. La velocidad en la que odemos ser atendidos depende de la capacidad de respuesta e inversion que las plataformas deben poseer,

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5 Integration Capabilities

Seamless integration with other software and tools adds significant value to a virtual event platform. Look for platforms that can integrate with customer relationship management (CRM) systems, marketing automation tools, and social media platforms to streamline workflows and enhance promotional efforts. This connectivity allows for a more cohesive experience and simplifies processes such as registration, lead capture, and follow-up campaigns. Effective integration can lead to a more personalized attendee experience and better lead management for exhibitors.

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6 Scalability Options

Finally, consider the scalability of the virtual event platform. Whether you're hosting a small niche exhibition or a large-scale international trade show, the platform should be able to handle varying levels of attendee traffic without compromising performance. Platforms with cloud-based infrastructure typically offer better scalability and reliability. Additionally, options for customizing the scope of services based on event size and requirements can provide cost-effective solutions tailored to your specific needs.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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David Sonntag

Founder @ Decibel Events | Live Events, Experiential Marketing, Trade Shows, General Sessions, Broadcast
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Depending on your client mix and requirements, it is extremely important to know the actual location of the parent company where the coding and servers are located. It is also important to understand the TOS. This is paramount as we have many government clients and a number of EventTech companies do well reselling or reskinning a foreign system. This can spell disaster if you do not know the provenance of the system or where the data is stored. Do your research, ask questions, get compliance reports, etc. If they are unable to provide actionable, specific data or reports, do not trust that you know the details.

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What are the top virtual event platforms for hosting virtual trade shows and exhibitions?

1

2

3

4

5

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7

1 User Experience

2 Interactive Tools

3 Analytics Insight

4 Technical Support

5 Integration Capabilities

6 Scalability Options

7 Here’s what else to consider

Trade Shows

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What are the top virtual event platforms for hosting virtual trade shows and exhibitions?

1

2

3

4

5

6

7

1 User Experience

2 Interactive Tools

3 Analytics Insight

4 Technical Support

5 Integration Capabilities

6 Scalability Options

7 Here’s what else to consider

Trade Shows

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