What are the top skills for a B2B brand innovation and transformation leader?

In B2B marketing a common mistake is to think about you and your brand vs putting the customer first. A customer centric mindset is critical. B2B buyers are inundated with offers, information and marketing messages and in order to stand out you need to understand the customers' needs and interests first and foremost.

Companies that are able to sell as a “total solutions partner” need to maintain strategic relationships in order to survive. Putting your customer above all is integral to maintaining those relationships and succeeding.

primero establecer una relación de (empatía, servicio al cliente, atender y mejorar la relación cliente proveedor) estar en línea directa con el cliente y sus necesidades, si es necesario llevar el inventario del cliente para cubrir sus máximos y mínimos en pocas palabras proteger al cliente,,,, si la empresa nos paga pero es debido a lo q el cliente nos compra segundo platicar con el cliente q no somos la opción más barata, estamos para crecer con el cliente. ,,,,, y el cliente necesita a un proveedor confiable y con respuestas de acuerdo a sus necesidades tercero conseguir órdenes de compra abiertas para poder programar la manufactura de sus productos

La pensée créative permet de faire émerger des idées originales en associant des concepts a priori disjoints et en adoptant des angles de vue innovants. Elle stimule l'imaginaire pour explorer de nouvelles perspectives. Le design thinking apporte ensuite une méthode structurée pour transformer ces idées créatives en solutions tangibles centrées sur l'utilisateur final. Il combine génération d'idées innovantes et démarche rigoureuse de prototypage rapide et d'itérations. Ces deux approches se nourrissent mutuellement. La pensée créative élargit l'espace des possibles, quand le design thinking aide à concrétiser les options à fort potentiel dans le monde réel. Leur combinaison augmente les chances de produire des innovations ruptures.

Being able to approach projects from multiple angles is a nice way to insert your own ideas. It’s not always the first idea that is the best.

Without a strategic vision, there is no room for growth. Setting goals are a great way to measure if the vision is effective. In my experience, you’re either looking ahead or falling behind.

Vision and strategy is very important for a transformational leader. In my opinion CEO title should be changed to Chief Visionary Officer. Transformational CEO job is set a vision and develop a strategy to get there.

Being data driven is critical for B2B brand leaders. Using market insights, A/B testing and collecting every available piece of data about your customers and your results will enable you as a brand leader to adjust your messages and tactics and demonstrate value.

Resilience with humility! Leading brand innovation and transformation is not always smooth sailing. Leaders must possess the resilience to overcome obstacles, learn from failures, and inspire their team and stakeholders to persist with a compelling narrative, guiding them towards a shared goal in the face of challenges.

10 SOFT SKILLS YOU NEED AS B2B INNOVATOR As facilitator of 100+ innovation projects I like to share the 10 most important ‘soft skills’ you need 1. Communication: to inspire your customers, - team, - board, and - investors. 2. Creativity: to think outside the box and to solve isssues. 3. Adaptability: to navigate all the uncertainties. 4. Empathy: for great customer understanding. 5. Emotional intelligence: to help build team relationships. 6. Problem-solving: to drive innovation forward. 7. Resilience: to bounce back from failure. 8. Leadership: to inspire and motivate others to embrace new ideas. 9. Collaboration: to build a diverse and inclusive environment. 10. Strategic thinking: to effectively lead in an aligned direction.