What are the top photography SEO ranking factors to improve your digital strategy?

1 Keyword research

The first step to any successful SEO strategy is to find out what your ideal customers are looking for online. Keyword research is the process of identifying the words and phrases that people use to search for photography services, products, or information. You can use tools like Google Keyword Planner, Moz Keyword Explorer, or Ubersuggest to generate a list of relevant keywords for your niche, location, and audience. You should aim to find keywords that have high search volume, low competition, and high intent.

3 Image optimization

As a photographer, your images are your most important asset. Image optimization is the process of making sure that your images are fast, responsive, and attractive for both humans and search engines. You should aim to optimize your images for size, quality, format, and alt text. You should also use descriptive file names, captions, and titles that include your keywords and describe your images. Image optimization can help you improve your site speed, user experience, and SEO ranking.

4 Link building

Link building is the process of getting other websites to link to your site. Links are like votes of confidence that tell search engines that your site is trustworthy, authoritative, and relevant. You should aim to get links from reputable, relevant, and high-quality sites that are related to your niche, industry, or location. You can use strategies like guest posting, outreach, social media, or online directories to get more links to your site. Link building can help you increase your site authority, traffic, and ranking.

5 Technical SEO

Technical SEO is the process of ensuring that your site is easy to crawl, index, and understand by search engines. Technical SEO involves aspects like site structure, navigation, URL structure, sitemap, robots.txt, schema markup, and mobile-friendliness. You should aim to make your site simple, clear, and consistent for both users and search engines. You can use tools like Google Search Console, Google Analytics, or Screaming Frog to audit and improve your technical SEO. Technical SEO can help you avoid errors, penalties, and ranking issues.

6 User experience

User experience is the process of creating a positive and satisfying interaction between your site and your visitors. User experience involves aspects like site design, layout, color, font, usability, functionality, and feedback. You should aim to make your site appealing, intuitive, and responsive for your visitors. You can use tools like Google PageSpeed Insights, Google Mobile-Friendly Test, or Hotjar to measure and improve your user experience. User experience can help you reduce bounce rate, increase dwell time, and boost conversions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?