What are the top mobile-friendly website design practices that increase conversions?

2 Simplify your navigation

Navigation is the way users find and access the information and features they need on your site. A good navigation system should be clear, consistent, and intuitive, especially on mobile devices where the screen space is limited. To simplify your navigation, you should use a hamburger menu that collapses and expands when tapped, avoid using too many submenus or dropdowns, and use icons and labels that are easy to recognize and understand. You should also provide a search function and a back button to help users find what they are looking for.

3 Optimize your forms

Forms are essential for capturing leads, generating sales, and collecting feedback on your site. However, forms can also be a source of friction and frustration for users, especially on mobile devices where typing and scrolling can be challenging. To optimize your forms, you should reduce the number of fields and inputs, use appropriate input types and formats, provide clear instructions and error messages, and use visual cues and progress indicators to guide and motivate users. You should also test and validate your forms across different devices and browsers.

4 Speed up your site

Site speed is the time it takes for your site to load and respond to user actions. Site speed is crucial for user satisfaction, engagement, and retention, as well as for SEO and CRO. According to Google, 53% of mobile users will abandon a site that takes longer than three seconds to load, and a one-second delay in page load time can reduce conversions by 7%. To speed up your site, you should optimize your images and videos, minify your code, enable caching and compression, and use a content delivery network (CDN).

5 Use clear and compelling calls to action

Calls to action (CTAs) are the elements that prompt users to take a desired action on your site, such as signing up, buying, downloading, or contacting. CTAs are vital for driving conversions and achieving your business goals. To use clear and compelling CTAs, you should use action-oriented and benefit-focused language, use contrasting colors and fonts, make them visible and accessible, and test different variations and placements. You should also avoid using too many or conflicting CTAs on the same page.

6 Test and improve your site

Testing and improving your site is the process of measuring and analyzing the performance and behavior of your site and making data-driven changes to enhance its effectiveness and efficiency. Testing and improving your site is essential for ensuring that your site meets the needs and expectations of your users and delivers the best possible results for your business. To test and improve your site, you should use tools and methods such as analytics, heatmaps, surveys, A/B testing, and user testing.