What are the top mobile ad formats and platforms for Media Sales?

1 Banner Ads

Banner ads are the most common and familiar type of mobile ads. They are usually displayed at the top or bottom of the screen, and can be static or animated. Banner ads are easy to create and implement, and can drive traffic to a landing page or an app store. However, banner ads also have some drawbacks, such as low click-through rates, banner blindness, and accidental clicks. To make your banner ads stand out, you need to use clear and catchy messages, relevant and appealing images, and strong calls to action.

2 Video Ads

Video ads are becoming more popular and engaging, as they can capture the attention and emotion of the viewers. Video ads can be embedded within an app or a website, or played as an interstitial or a rewarded ad. Video ads can showcase the features and benefits of a product or service, or tell a story that resonates with the audience. However, video ads also have some challenges, such as high production costs, loading times, and user preferences. To make your video ads effective, you need to use high-quality and optimized videos, compelling and concise scripts, and clear and relevant branding.

3 Native Ads

Native ads are designed to blend in with the content and style of the platform where they are displayed. They can be in the form of articles, images, videos, or sponsored posts. Native ads can provide value and information to the users, while subtly promoting a brand or an offer. However, native ads also have some risks, such as ethical concerns, ad blockers, and user backlash. To make your native ads successful, you need to follow the guidelines and best practices of the platform, match the tone and voice of the content, and disclose the sponsorship clearly and transparently.

4 Rich Media Ads

Rich media ads are interactive and immersive ads that use advanced features and technologies, such as HTML5, animations, games, or augmented reality. They can provide a rich and memorable user experience, and encourage engagement and conversion. However, rich media ads also have some limitations, such as compatibility issues, technical complexity, and user annoyance. To make your rich media ads appealing, you need to use creative and innovative concepts, test and optimize your ads for different devices and browsers, and respect the user's choice and control.

5 Social Media Ads

Social media ads are ads that are displayed on various social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn. They can be in the form of posts, stories, carousels, or live streams. Social media ads can leverage the power and reach of social networks, and target and segment the users based on their interests, behaviors, and demographics. However, social media ads also have some challenges, such as competition, algorithm changes, and privacy regulations. To make your social media ads effective, you need to choose the right platform and format for your goals, create relevant and engaging content, and monitor and measure your performance and results.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?