What strategies do media use to establish credibility and persuade you?

Media outlets establish credibility and persuade audiences by consistently delivering accurate, well researched information and citing reliable sources. They employ expert opinions and data to back up their claims, presenting balanced viewpoints to build trust. High-quality production values, clear and engaging storytelling, and transparency about their processes further enhance their credibility. These strategies work together to make the audience more receptive to their messages and influence their opinions and decisions.

I don't know that this is true in all media, but in faith-based, non-commercial media it is all about connection. People will forget what you say, and even how you say it, but they will not forget how you make them feel. Tapping into those areas of life we have in common, like parenting, stress, hurt, relationships, et al, we show how much we care before they care how much we know.

Pour établir ma créativité et persuader mon audience, j'utilise diverses stratégies pour raconter des histoires captivantes, utiliser des visuels, personnaliser le contenu, intégrer de l'humour, susciter des émotions, être authentique, faire appel à des célébrités, encourager l'interaction, utiliser des données et des preuves, appliquer des techniques de storytelling visuel, et structurer l'information pour influencer la perception.

With a saturation of content, pay-to-play models, AI-generated content, and deep fakes people are searching for validated sources, transparency, and authenticated, trusted contributors to create and curate content that has credibility at the core. Building a consistent reputation with expert research and referenced sources is the currency that people need and want. Qualified contributors, multiple perspectives, and diverse representation help foster balanced narratives and removes the polarization that drives cancel culture and fake news. Ensuring accessible, multi-formats, proofed subtitling, and languaging helps build communities based on trust and they advocate by sharing and engaging with the content.

Including statements from recognised authorities and experts in the field lends credibility to the content. Referencing reputable sources, studies and statistics to back up claims. Offering different perspectives on an issue to show a balanced and fair approach. Rigorous fact-checking processes to ensure accuracy and reliability. Being transparent about where information comes from and how it was obtained. Issuing corrections or clarifications when errors are made to maintain trust. Following established journalistic standards and codes of ethics, such as those outlined by the Society of Professional Journalists (SPJ). High-quality writing, editing, and production values signal professionalism and reliability.

Pour attirer l'attrait émotionnel, j'utilise des histoires personnelles, des visuels et de la musique émouvants, des valeurs universelles, et je suscite l'empathie. J'encourage les campagnes interactives et les témoignages authentiques, fais des appels à l'action, et incorpore des éléments de surprise pour provoquer des réactions émotionnelles fortes.

Es atractivo emocional es común a todos los grupos. Puede ser morigerado de manera indirecta por el nivel socio cultural. Incrementa su potencial al proponer trabajos en equipo.

Pour créer des visuels et graphiques attrayants, j'utilise des couleurs appropriées, des images de haute qualité, des éléments de design émotionnels, et des typographies adaptées. Je maintiens la simplicité, crée une narration visuelle, utilise des infographies et des animations, et j'ajuste les designs après des tests. J'utilise également des outils de conception graphique comme Adobe Illustrator, Canva, ou Photoshop.

Visuals and graphics are game-changers in media production. They have this incredible ability to make complex information more accessible and engaging. A well-crafted image or video can simplify difficult concepts and make them easy to understand. Plus, visuals can capture emotions and authenticity in ways that text alone often can't. They draw people in, keep them engaged, and leave a lasting impression. It's no wonder they are such a vital part of telling compelling stories and delivering impactful messages.

Existen tres grupos básicamente, los inmersos en tecnologías de la comunicación, los que tienen cierta actualización con este recurso y los que los usan/conocen de manera limitada. Existe una categoría que llamo "prestidigitadores tecnológicos/comunicacionales" que realizan productos que impactan como espectáculo pero no siempre se conduce con la calidad del contenido. Los más desactualizados son los de mayor vulnerabilidad. De todas formas el medio es un instrumento con peso propio pero no determinante para el grupo intermedio con cierto nivel de actualización.

Se buscan lenguaje vocal neutro, manejo corporal no solo gestual a nivel rostro. Puede ir acompa?ado con sonidos/música que faciliten la concentración y percepción o que tengan un caudal semi hipnótico.

The literature on how media influences consumers is vast. The seminal, timeless starting point is Vance Packard's "The Hidden Persuaders," which I highly recommend. And it is not surprising or new that neuroscience principles are now being applied to almost every form of professional communication.