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Last updated on 2024年9月16日

What strategies can you use to maintain professional relationships with industry peers after an event ends?

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Networking events can be a goldmine for establishing connections, but the real challenge lies in maintaining those relationships afterward. You've exchanged handshakes and business cards, but how do you ensure that these new contacts don't just become names in a database? The key is to develop a strategy that helps you nurture these connections long after the event has ended. By being proactive and genuine in your follow-up, you can transform brief encounters into lasting professional relationships that may lead to future collaborations, mentorships, or opportunities.

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Rushit Shah

Manufacturing, Supply Chain, Procurement, Sustainability and Quality | Executive Search & Consulting | ?? Vegan |…
Yenny Giraldo

Private Sector Relationships | Sustainability in Business | Strategic Partnerships Intelligence | Business Development
Casey Calista

Public Affairs expert in tech & telecoms - making the case for progressive tech policy

1 Follow Up Promptly

Following up with new contacts within 24 to 48 hours after an event shows that you value the connection and are eager to continue the conversation. Send a personalized email referencing specific topics you discussed to refresh their memory and demonstrate your attention to detail. This timely communication sets the stage for ongoing interaction and shows that you are serious about fostering the relationship.

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Rushit Shah

Manufacturing, Supply Chain, Procurement, Sustainability and Quality | Executive Search & Consulting | ?? Vegan | Podcast HOST
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Things I have used to keep in touch after the events: 1) Creating groups on WhatsApp/LinkedIn/Email to keep communication and sharing open. 2) Asking for opinions and help to get the relationship rolling.

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2 Personalize Communication

When reaching out, it's crucial to personalize your message. Avoid generic greetings and mention something memorable from your interaction to make your email stand out. This could be a shared interest, a challenge they mentioned, or a joke that was shared. By personalizing your communication, you show that you're interested in them as an individual, not just as a potential business contact.

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Yenny Giraldo

Private Sector Relationships | Sustainability in Business | Strategic Partnerships Intelligence | Business Development
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Before reaching out with a message, it is also a good idea to learn more about the person. Research social media profiles, company, position, and background, as this information can be valuable for a more effective approach.

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3 Offer Value

One of the most effective ways to maintain a professional relationship is by offering value. This could be in the form of sharing an article, providing a solution to a problem they mentioned, or introducing them to someone in your network who can help with their goals. When you help others, they're more likely to remember you and reciprocate in the future.

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4 Schedule Meetings

To keep the relationship active, suggest a face-to-face meeting or a virtual catch-up. This could be a coffee meeting, a lunch, or a quick video call. The goal is to have a more in-depth conversation that wasn't possible during the busy event. It's an opportunity to learn more about each other's work and explore potential collaborations.

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5 Engage on Social Media

Engaging with your new contacts on social media platforms like LinkedIn can keep the lines of communication open. Comment on their posts, share their content, or send them articles you think they might find interesting. This continuous engagement keeps you on their radar and helps build rapport.

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Casey Calista

Public Affairs expert in tech & telecoms - making the case for progressive tech policy
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Engaging on social also allows you to low-pressure get to know each other & understand if you have shared mutual interests. This can lead to future collaboration on mutually bebe opportunities.

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6 Be Consistent

Finally, consistency is key in maintaining professional relationships. Check in periodically, even if it's just to say hello or share some news. This regular contact helps to develop trust and shows that you value the relationship beyond just a one-time networking opportunity. Remember, building a strong network isn't about collecting contacts; it's about cultivating meaningful connections.

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What strategies can you use to maintain professional relationships with industry peers after an event ends?

1

2

3

4

5

6

1 Follow Up Promptly

2 Personalize Communication

3 Offer Value

4 Schedule Meetings

5 Engage on Social Media

6 Be Consistent

Business Networking

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What strategies can you use to maintain professional relationships with industry peers after an event ends?

1

2

3

4

5

6

1 Follow Up Promptly

2 Personalize Communication

3 Offer Value

4 Schedule Meetings

5 Engage on Social Media

6 Be Consistent

Business Networking

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感谢您的反馈

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