The third step is to create a cultivation plan for each segment of your prospects, outlining the specific actions and strategies you will use to move them along the donor cycle. A cultivation plan should include the following elements: a clear goal, a timeline, a budget, a team, a communication plan, and a tracking system. The goal should be SMART (specific, measurable, achievable, relevant, and time-bound), and reflect the desired outcome of your prospect research. The timeline should indicate the frequency and sequence of your interactions with your prospects, such as phone calls, emails, meetings, events, and solicitations. The budget should estimate the costs and resources involved in your cultivation activities, such as travel, materials, and staff time. The team should identify the roles and responsibilities of each staff member, volunteer, or board member involved in your cultivation efforts, and ensure they have the necessary training and support. The communication plan should outline the messages and channels you will use to inform, educate, inspire, and persuade your prospects, and tailor them to their preferences and needs. The tracking system should monitor and measure the progress and results of your cultivation plan, and allow you to adjust and improve your tactics as needed.