What are the steps for creating a mobile communication plan?

1 Assess your needs

The first step is to identify your communication objectives, challenges, and opportunities. What are you trying to achieve with mobile communication? Who are your target audiences and what are their preferences and expectations? How do you measure your communication performance and impact? What are the current gaps and issues in your communication strategy? How can you leverage mobile technology to improve your communication outcomes?

2 Choose your tools

The next step is to select the appropriate mobile communication tools that suit your needs and budget. There are many options available, such as email, SMS, voice calls, video calls, instant messaging, social media, blogs, podcasts, webinars, and mobile apps. You need to consider the features, benefits, and drawbacks of each tool, as well as the compatibility, security, and reliability of the platforms and devices. You also need to ensure that your tools are user-friendly, accessible, and inclusive for your audience.

3 Define your policies

The third step is to establish your mobile communication policies and guidelines that define the roles, responsibilities, and expectations of your team members and stakeholders. You need to specify how, when, and why you use mobile communication, as well as the standards, protocols, and etiquette that you follow. You also need to address the legal, ethical, and privacy issues that may arise from mobile communication, such as data protection, consent, confidentiality, and copyright.

4 Train your staff

The fourth step is to train your staff on how to use mobile communication effectively and efficiently. You need to provide them with the necessary skills, knowledge, and resources to communicate with confidence and competence. You also need to encourage them to adopt best practices, such as being clear, concise, courteous, and respectful, as well as avoiding distractions, interruptions, and misunderstandings. You can use various methods to train your staff, such as workshops, webinars, manuals, videos, and feedback.

5 Monitor your progress

The fifth step is to monitor your mobile communication progress and performance regularly. You need to collect and analyze data and feedback from your team members and audience, such as engagement, satisfaction, response time, conversion, and retention. You also need to evaluate the effectiveness and efficiency of your mobile communication tools, platforms, and devices, as well as the quality and consistency of your content and messages. You can use various tools to monitor your progress, such as surveys, analytics, reports, and reviews.

6 Improve your plan

The final step is to improve your mobile communication plan based on your findings and feedback. You need to identify the strengths and weaknesses of your mobile communication strategy, as well as the opportunities and threats that may affect your communication outcomes. You also need to implement the necessary changes and improvements to your mobile communication tools, policies, guidelines, and skills, as well as to your communication objectives, challenges, and opportunities. You can use various methods to improve your plan, such as brainstorming, testing, and benchmarking.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?