What steps can you take to turn your passion into a successful consulting business?

Identifying your niche is a fundamental element when establishing a consultancy business. I would suggest exploring a few as it is quite challenging to find the intersection between market appetite and your passion. I would encourage those wanting to start up consultancy businesses in markets that are perceived to be oversaturated to do it anyways. What’s meant for you, will always find you. As a final thought, focus on your USP (unique selling point) as this will set you apart from your competitors.

When identifying your niche, it's important to not only consider your passion and expertise, but also the potential for differentiation. Look for opportunities within your niche where you can offer something unique or specialise in a specific aspect that sets you apart from others in the market. This could be a unique approach, a specific target audience or a combination of services that address a particular need in a distinct way. By finding your niche and your unique selling point, you can stand out and attract clients who resonate with your specialised offerings.

I've struggled to find a niche for myself for three years and tried tons of different approaches. In the end, it comes down to two questions: - What problem can you solve that people would be willing to pay for? (No problem solving = no business) - What makes you unique? (Your character, interests, values, perspective, skills etc. - they all differentiate you from the rest of the market) Spend enough time to find good, waterproof answers to these and the rest will be a lot easier.

A priori de todo projeto de consultoria, é compreender qual problema você estará resolvendo, ent?o fazer uma análise clara sobre o conhecimento que tem sobre a área que ama, e quais as maiores dificuldades encontradas nesse setor é crucial. A ótica que se deve pensar sempre é nas pessoas que irá ajudar, no sucesso que irá criar para outros, porque a consultoria em si é um esfor?o colaborativo. Só gerando valor, você será capaz de ter retorno.

One important step that one can take to turn his or her passion into a successful consulting business is mindset. There is so much that goes into transitioning from an employee mindset into an entrepreneurial one. There is a huge reprioritization that also must happen in the way one thinks, like valuing a mentor/coach and investing in your own personal and professional growth.

Building a strong portfolio is essential for establishing your credibility and attracting potential clients. It's not only about showcasing your work but also highlighting the results and impact you've had on your clients. Include before-and-after examples, case studies and measurable outcomes can make your portfolio more compelling. Additionally, regularly updating your portfolio with your latest work and achievements is crucial to demonstrate your continuous growth and expertise in your niche.

Before starting to look at what you can offer, I highly recommend reaching out to people you know and trust who already work in the area you want to enter into. Asking them questions about their journey, what they've tried will help you reflect on what experiences you have that are valuable to showcase. It's not important that your portfolio is deep, but that it reflects the kind of educator you are and what you hope to bring to others.

Pursue your static, processual and aesthetic being, by taking a leap into the core. Sometimes taking a step further into the unknown, helps in revitalizing the inner being, by turning it into positions of austerity, equilibrium, trasquility, enlightenment and success. Thinking that there are risks involved, only cushions the hidden elements of, enginuity, quality, quantity and aesthetic essences, of the self.

Es vital mantener tu portafolio de clientes actualizado, si los hijos heredan la dirección de la empresa por parte del padre (caso empresa familiar), hay que visitar a los hijos y presentarse recordándoles que asesoraron a su padre y además ofreciendo su apoyo a ellos para futuros trabajos. De esa forma, queda sembrada la semilla para futuras intervenciones. Los reconocimientos venden, y debes publicarlos en el lugar adecuado, recomiendo tu página o blog personal y en LinkedIn, en otras redes sociales no influye mucho. Las rese?as de clientes también pesan, aunque cuando un cliente se retira de LinkedIn por ejemplo, automáticamente la rese?a desaparece, lo mejor será guardar una captura de imagen para utilizarlo posteriormente.

en la consultoria, debes mezclar muy bien el capital intelectual y el capital social, así puedes dominar un mercado y proponer ideas y proyectos que realmente generen valor.

The rates of your services should be aligned with market prices taking into account your unique skills and offerings. Determine the value of each service and the monetary value for that particular service. For example, multi-faceted consultancy’s can have services which are charged monthly and others which are charged per project. In addition, services offered to corporate clients, should be charged with a corporate discount applied. A helpful tip to start building client trust is to offer a few free services or products as an appetiser of your services or products.

Setting rates aren't just giving numbers. One needs to be very clear of his or her scope of services to provide rates that are convincing and believable. Rates can be exact or evolving. As providers, we need to be able to identify which class the service requests have fallen into. Failure to do so could result in disputes later. Overpricing or underselling is equally undesirable. It could affect your reputation and professional standings. Be clear, understand your abilities, know your boundaries, use credible benchmarks, learn about your markets' behaviour to pricing, and be honest to yourself and your clients. Even if you missed the mark, you understand why, and that's the first step towards improvements.

Se debe realizar un cálculo, varios recurren al cálculo horas/hombre, es un buen inicio para establecer el costo de la hora que se te debe pagar por tus servicios. También es bueno tener un benchmarking de consultores de tu nivel, se manejan generalmente 3 niveles: junior, semi sénior y sénior, obviamente un júnior cobrará menos que un semi sénior y mucho menos que un sénior. A partir de los 3 a?os de experiencia se considera ser un consultor júnior, hay alguna información sobre los tiempos, experiencia y formación para cada categoría. A veces se cobra más para un rubro complejo que para otro menos complejo, no existe tarifa plana más que el costo h/h más costos de viaje, estadía, etc. Generalmente no se publican los costos.

Research industry standards for consulting in your niche. Factor in your experience, expertise, and market demand. Consider offering different packages to cater to various client needs. Know your worth and don't discount.

Reach out to people you know. Consulting (especially in education) is based largely on trust. People who know you will often freely offer to introduce you to people that might be in search of what you can offer. Classic marketing in education is rarely successful. It takes building personal relationships and showing what you can do. This also can take time. Start with one person a day, let them know what you're up to and what you're building. Don't underestimate the power of relationships as a marketing strategy.

Cuando pones en marcha tu proyecto profesional, hay formas creativas y que requieren muy poco presupuesto que pueden servir para llegar a quienes pueden convertirse en tus clientes. Herramientas de corto alcance como el Networking, las reuniones, las entrevistas, los dispositivos móviles. Herramientas de medio alcance como las ponencias, los seminarios, los talleres y presentaciones ante una audiencia real. Herramientas de largo alcance como las webs, los blogs, las Redes Sociales, los medios de comunicación, la publicación de libros o las Relaciones Públicas y la Publicidad Personal. Todas ellas se han “democratizado” y nos facilitan el acceso a aquellos con quienes deseamos conectar.

Más allá de crear relaciones, la referencia directa es la que mejor vende, es decir, que hayas trabajado para el due?o de un negocio, para una empresa consultora, para un rubro empresarial y que éstos te recomienden es lo más práctica y seguro y no amerita mayor desgaste. Por eso, hay que hacer un trabajo impecable o por lo menos que de solución al problema planteado o que haya facilitado la mejora del negocio de forma sustancial. Después desde mi punto de vista, el hacer marketing por redes sociales es desgastante pero a veces efectivo según lo que desees dar a conocer. Crear canales automáticos en tu website o blog donde el prospecto interactúe para concretar rápidamente un trabajo, cuenta.

Use a professional yet approachable tone in your communications. Humanize your brand by sharing your journey, challenges, and successes. Connect emotionally with your audience to build a more profound relationship. Create engaging content that sparks conversations and showcases your expertise. Be genuine and authentic in your interactions. Share both successes and lessons learned to build trust. Leverage platforms like Instagram, YouTube, or even podcasts to share your insights. Position yourself as an expert in your niche by sharing valuable insights. Write blogs, articles, or participate in speaking engagements to showcase your expertise. Partner with brands or individuals that align with your values.

Dentro del Plan de Marketing, el proceso de promoción es muy importante, pueden valerse de herramientas como Mailchimp, Doppler, Aweber, entre otras.

What is helpful is to plan ahead and work like every delivery is a project. Keep everything organized and communicate clearly!

Recomiendo en primer lugar, ser puntual y cumplir lo que se ha prometido, luego no tendrás ningún problema. Ya en la práctica, de presentarse situaciones raras, hay que remitirse exclusivamente al trabajo en sí, evitando subjetivismos (porque no falta personal que desea sabotear el proyecto) La mejor forma de mostrar de una sola vez el alcance del proyecto es una presentación o una capacitación a todo el personal, a veces se repite la misma presentación varias veces, especialmente en empresas que tienen diversos turnos como por ejemplo un hospital grande.

Clearly define your consulting process to clients. Communicate effectively and set clear expectations. Provide value and exceed client expectations for positive referrals.

Once you have a foundation for your business now it's time to grow. This takes a targeted growth strategy and also the mindset and body work to allow more success, visibility, and money. Two of my favorite strategies are as follows: To grow and scale a business you will want to have a scaleable offer (most likely a group program, digital course/product, or mastermind). You will also want to create a habit of the mindset and body work essential to allowing in more clients and money. My favorite is breathwork specifically designed for money and business expansion.

Expand your services based on client feedback and market trends. Invest in continuous learning to stay at the forefront of your niche. Consider partnerships or collaborations for business growth.

Mindset! When you move away from a paid role to having your own business, it comes with a whole new set of considerations and it's certainly not for the faint hearted. Having a growth mindset and being able to look at challenges as opportunities and not road blocks is a good start, but understanding that the road is never a straight one when you have your own business is key. But probably the biggest factor in your success is your "Why" for doing what you do and the belief you have in yourself for being successful at it. Without a strong belief in yourself and a sense of being "worthy" of achieving success, then you are facing a big uphill battle.

When you are doing something you are passionate about, you do not have to be pushed, your vision will pull you. The reality is that it’s not possible to monetise every passion you may have. This is why it may be sustainable to create a multifaceted model balancing passion and profits. Final thought, remain agile and be open to adjusting your business plan as your business evolves.

Es fundamental trabajar en una Estrategia Personal bien dise?ada. Si pensamos que un profesional debe gestionar su proyecto como una empresa, deberás trabajar en diferentes “departamentos”: 1. Define las razones que te impulsan, la misión, la visión y los objetivos que te van a permitir dise?ar tu plan. 2. Haz un inventario de tus competencias, conocimientos, experiencias, habilidades que te hacen único. 3. Identificar y concretar los beneficios que se obtienen de lo que haces. 4. Desarrolla habilidades de comunicación para transmitir eficazmente tus ideas, ofertas y contenidos. 5. Establecer tu marca personal. 6. Ejecuta tu plan de acción. Resuelve los problemas y situaciones que surgen a medida que avanzas en la ejecución de tu Programa.

"The only impossible journey is the one you never begin" -Tony Robbins Of course, there are a thousand steps/things that must be done before having a successful consulting business or for that matter, any sort of business the first thing that you must do, you have to do, no way around it, is - "You must start taking action with consistency" If you cannot sustain that you are setting yourself up for failure before finding your niche, market size, target audience or product. Ask yourself if you really wanna do it. Because if you want to have that determination to pursue and take action consistently you need to be obsessed with obtaining that. "Greatness in any field cannot be achieved without obsession"

Legalities: Ensure compliance with local regulations and licensing. Networking: Attend industry events or join online communities. Client Relationships: Cultivate