What steps can you take to learn from other cultures and markets?

1 Research the basics

Before you enter a new market or interact with a new culture, do some homework. Research the basic facts, such as the history, geography, economy, politics, religion, and social norms of the country or region. Learn about the common values, beliefs, attitudes, and behaviors of the people. Find out what are the dos and don'ts of etiquette, communication, and business practices. You can use reliable sources, such as books, articles, podcasts, documentaries, or websites, to get an overview of the culture and market.

2 Seek out local perspectives

While research can give you some general information, nothing can replace the insights and experiences of the people who live and work in the culture and market. Seek out local perspectives from various sources, such as your colleagues, customers, suppliers, mentors, or experts. Ask them open-ended questions, listen actively, and show genuine curiosity and respect. Learn from their stories, challenges, successes, and feedback. Avoid making assumptions or judgments based on your own cultural lens.

3 Experience the culture and market firsthand

Another way to learn from other cultures and markets is to experience them firsthand. If possible, visit the country or region and immerse yourself in the local environment. Observe how people interact, behave, and solve problems. Try the local food, art, music, and entertainment. Participate in the local events, festivals, and traditions. Learn some basic phrases in the local language and use them when appropriate. Be open-minded, adaptable, and respectful of the differences and similarities.

4 Reflect on your learning

Learning from other cultures and markets is not a one-time event, but an ongoing process. To make the most of your learning, you need to reflect on it regularly. Think about what you have learned, how it has changed your perspective, how it has improved your performance, and what you still need to learn. Identify your strengths and weaknesses as a cross-cultural learner and communicator. Seek feedback from others and evaluate your progress. Set goals and action plans for your future learning.

5 Share your learning

Finally, learning from other cultures and markets is not only beneficial for yourself, but also for your organization and your network. Share your learning with others who might benefit from it, such as your team, your manager, your peers, or your clients. Use various formats, such as presentations, reports, blogs, podcasts, or videos, to convey your learning. Highlight the key insights, best practices, lessons learned, and recommendations that you have gained from your cross-cultural experience. Encourage others to learn from you and to share their own learning as well.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?