What steps can you take to create a video content calendar?

2 Define your goals

The second step to create a video content calendar is to define your goals. This means clarifying what you want to achieve with your video content, how you will measure your success, and who you are targeting. You need to align your video goals with your overall marketing strategy and objectives, such as increasing brand awareness, generating leads, or driving sales. You also need to specify your key performance indicators (KPIs), such as views, likes, shares, comments, or conversions. And you need to understand your audience, their pain points, their preferences, and their behaviors.

3 Brainstorm your topics

The third step to create a video content calendar is to brainstorm your topics. This means generating ideas for your video content that are relevant, valuable, and engaging for your audience. You need to consider your audience's needs, interests, and challenges, as well as your own expertise, niche, and unique value proposition. You can use tools like keyword research, competitor analysis, customer feedback, or social media trends to find out what your audience is searching for, talking about, or asking for. You can also use different formats, such as tutorials, testimonials, interviews, or live streams, to diversify your content and appeal to different segments.

4 Schedule your content

The fourth step to create a video content calendar is to schedule your content. This means deciding when, where, and how you will publish and distribute your video content. You need to consider your audience's behavior, habits, and expectations, as well as your own capacity and frequency. You can use tools like a calendar app, a spreadsheet, or a project management software to create a visual timeline of your video content and assign tasks and deadlines. You can also use tools like analytics, surveys, or experiments to optimize your posting times, platforms, and strategies.

5 Produce your content

The fifth step to create a video content calendar is to produce your content. This means following your plan and creating your video content according to your goals, topics, and schedule. You need to follow best practices for video production, such as writing clear and concise scripts, using high-quality equipment and software, following a consistent style and tone, and adding captions and calls to action. You also need to review, edit, and approve your video content before publishing and distributing it.

6 Evaluate your content

The sixth and final step to create a video content calendar is to evaluate your content. This means measuring and analyzing your video content performance and impact. You need to track and report your KPIs, such as reach, engagement, retention, or conversion. You also need to collect and respond to feedback, comments, or questions from your audience. By evaluating your content, you can identify what works and what doesn't, what you can improve and what you can replicate, and what you can learn and apply for your future video content.