What are some ways to offer alternative or additional value to your attendees instead of a full refund?

1 Offer a credit or voucher

One way to encourage your attendees to stay with you is to offer them a credit or voucher that they can use for future events or services. This way, you can keep the revenue and the relationship, while giving them the flexibility and choice to redeem their value when they are ready. Make sure to communicate the terms and conditions clearly, such as the validity period, the eligible events or services, and the refund policy.

2 Provide access to online content

Another way to add value to your attendees is to provide them with access to online content that is relevant and useful for them. For example, you can create webinars, podcasts, e-books, or courses that cover the topics or skills that your live event was supposed to offer. You can also invite speakers, experts, or influencers to share their insights and tips. This way, you can deliver value to your attendees remotely, while keeping them engaged and interested in your brand.

3 Create a membership or community

A third way to offer value to your attendees is to create a membership or community that gives them exclusive benefits and opportunities. For example, you can offer them discounts, perks, or freebies from your partners or sponsors. You can also create a platform or forum where they can network, interact, and learn from each other and from you. This way, you can build loyalty and trust among your attendees, while creating a sense of belonging and connection.

4 Upgrade or enhance their experience

A fourth way to offer value to your attendees is to upgrade or enhance their experience when they attend your rescheduled or next live event. For example, you can offer them VIP access, priority seating, backstage passes, or meet-and-greet sessions. You can also provide them with extra goodies, such as swag bags, merchandise, or certificates. This way, you can show your appreciation and gratitude to your attendees, while making them feel special and valued.

5 Customize or personalize your offer

A fifth way to offer value to your attendees is to customize or personalize your offer based on their preferences, needs, or feedback. For example, you can ask them what they want to learn, see, or do at your live event, and tailor your agenda, content, or activities accordingly. You can also ask them for their suggestions, opinions, or testimonials, and use them to improve your service or product. This way, you can demonstrate your care and attention to your attendees, while creating a unique and memorable experience for them.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?