What are some ways to make commercial photography more sustainable?

1 Choose eco-friendly props and backgrounds

One of the easiest ways to make commercial photography more sustainable is to be mindful of the props and backgrounds you use for your shoots. Instead of buying new items that may end up in the landfill, opt for reusable, recycled, or natural materials that can be repurposed or donated. For example, you can use fabric scraps, cardboard boxes, or plants as props, or use natural light and outdoor settings as backgrounds. This way, you can save money, reduce waste, and create unique and authentic images.

2 Use digital tools and platforms

Another way to make commercial photography more sustainable is to leverage digital tools and platforms that can help you streamline your workflow and reduce your carbon footprint. For example, you can use online platforms to find and collaborate with clients, models, and suppliers, instead of traveling long distances or printing contracts and invoices. You can also use digital tools to edit and deliver your photos, instead of using chemicals or paper. Additionally, you can use cloud storage and backup services to secure your files, instead of relying on physical devices that may break or become obsolete.

3 Adopt green practices and policies

A third way to make commercial photography more sustainable is to adopt green practices and policies that can guide your decisions and actions. For example, you can choose energy-efficient and durable equipment, such as LED lights, rechargeable batteries, or solar panels, that can reduce your electricity consumption and waste. You can also choose eco-friendly and fair-trade products and services, such as organic cotton, bamboo, or hemp clothing, or local and ethical catering, that can support social and environmental causes. Moreover, you can communicate your values and goals to your clients, partners, and audience, and encourage them to join your efforts.

4 Educate yourself and others

A fourth way to make commercial photography more sustainable is to educate yourself and others about the issues and solutions related to sustainability. For example, you can research and learn about the environmental and social impacts of your industry, such as the carbon emissions, water consumption, or labor rights involved in producing and distributing your photos. You can also share your knowledge and experience with your peers, clients, and followers, and inspire them to take action. Furthermore, you can join or support organizations and initiatives that promote sustainability in commercial photography, such as Greenpeace, 1% for the Planet, or B Corp.

5 Experiment and innovate

A fifth way to make commercial photography more sustainable is to experiment and innovate with new ideas and approaches that can challenge the status quo and create positive change. For example, you can explore and experiment with different styles, techniques, and formats that can express your vision and message, such as documentary, collage, or animation. You can also innovate and create new products and services that can meet the needs and expectations of your clients and audience, such as virtual reality, interactive media, or social media campaigns. By doing so, you can showcase your creativity and skills, and stand out from the competition.

6 Celebrate and reward

A sixth way to make commercial photography more sustainable is to celebrate and reward your achievements and contributions. For example, you can track and measure your progress and impact, such as the amount of money, energy, or resources you saved or donated, or the number of people you reached or influenced. You can also reward yourself and your team, such as by giving yourself a break, a treat, or a recognition, or by thanking, praising, or rewarding your collaborators. By doing so, you can boost your motivation and morale, and reinforce your commitment and values.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?