What are some tips and tools to create eye-catching and shareable digital illustration content for Pinterest?

1 Know your niche

Before you start creating your digital illustration content, you need to have a clear idea of who you are trying to reach and what they are looking for. Research your niche and see what kinds of illustrations are popular, trending, and relevant on Pinterest. You can use tools like Pinterest Analytics, Tailwind, or Later to discover keywords, hashtags, and topics that resonate with your niche. Then, you can use these insights to plan and design your content accordingly.

2 Optimize your format

Pinterest favors vertical images that are easy to scroll and view on mobile devices. The ideal aspect ratio for Pinterest images is 2:3, which means that your images should be twice as tall as they are wide. You can use tools like Canva, Adobe Spark, or PicMonkey to create and edit your images in the optimal size and resolution. You can also add text overlays, borders, or stickers to make your images more engaging and informative.

3 Use a consistent style

One of the best ways to build your brand and recognition on Pinterest is to use a consistent style for your digital illustration content. This means that you should stick to a similar color palette, font, tone, and theme for your images. This will help you create a cohesive and professional look for your profile and boards, and make your content more recognizable and memorable for your followers. You can use tools like Coolors, Adobe Color, or FontPair to find and match colors and fonts that suit your style.

4 Add value and variety

Another tip to create eye-catching and shareable digital illustration content for Pinterest is to add value and variety to your images. This means that you should not only showcase your portfolio and skills, but also provide useful and relevant information, tips, tutorials, or inspiration for your niche. For example, you can create infographics, guides, checklists, or quotes that relate to your illustration topic and audience. You can also mix up your content with different types of illustrations, such as sketches, cartoons, animations, or collages.

5 Include a call to action

Finally, you want to make sure that your digital illustration content for Pinterest encourages your viewers to take action. This could be to visit your website, blog, or portfolio, to sign up for your newsletter or course, to buy your products or services, or to follow you on other social media platforms. You can include a call to action in your image text, description, or pin link. You can also use tools like Milotree, PinFollow, or PinGroupie to grow your email list, followers, or group boards.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?