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What are some tips for staying motivated during long-term projects with multiple deadlines?

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Long-term projects with multiple deadlines can be challenging for product marketers, who need to balance creativity, strategy, and execution. How can you stay motivated and avoid burnout when working on complex and demanding tasks? Here are some tips to help you keep your energy and enthusiasm high throughout the project lifecycle.

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Faisal Wahab

Mentor at Founder Institute
Phil Laslett

I Help Tech Companies Accelerate Revenue

1 Set SMART goals

One of the first steps to staying motivated is to set SMART goals for your project. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you define what you want to accomplish, how you will measure your progress, and when you will complete each milestone. SMART goals also help you align your project with the overall business objectives and customer needs.

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2 Break down your tasks

Another way to stay motivated is to break down your project into smaller and more manageable tasks. This helps you avoid feeling overwhelmed by the scope and complexity of the project, and allows you to focus on one thing at a time. Breaking down your tasks also helps you create a realistic timeline and prioritize your actions. You can use tools like Gantt charts, Kanban boards, or calendars to plan and track your tasks.

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Anne S.

MBA | Product Marketing | Go-To-Market Strategy | Information Technology & Services
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One way to do this is to build a product marketing roadmap and show everyone the status of completion: 1. Create categories for the entire product launch, that fall under the responsibility of a PMM, such as, Market Discovery, Product Discovery, Sales Enablement, GTM Prep, Post-Launch Support. 2. Create a set of tasks that fall under each of these categories that you will be working on to get the product(s) to market. 3. Highlight the completion status of the categories on the product marketing roadmap. Have a drill down from the categories to the tasks so that everyone can see what process is holding you back. This is also a good way to seek buy-in to push through to the launch.

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3 Celebrate your wins

A third tip to stay motivated is to celebrate your wins along the way. Whether it's completing a key deliverable, getting positive feedback, or solving a problem, acknowledging your achievements can boost your confidence and morale. Celebrating your wins also helps you recognize the value and impact of your work, and appreciate the efforts of your team members. You can celebrate your wins by rewarding yourself, sharing your success, or expressing gratitude.

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Phil Laslett

I Help Tech Companies Accelerate Revenue
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Aways measure backwards. You cannot connect the dots forward. Recognise progress each day. Week, month and on longer horizons. Celebrating meaningful progress breeds confidence.

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Faisal Wahab

Mentor at Founder Institute
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This is an important step in your journey. We often tend to lose sight of the goal, or feel tired, stressed or worked out. Celebrating milestones and achievements, albeit small, provides motivation to keep pushing, moving forward. It reminds us we are in the right direction.

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4 Seek feedback and support

A fourth tip to stay motivated is to seek feedback and support from your stakeholders, peers, and mentors. Feedback can help you improve your performance, learn from your mistakes, and identify new opportunities. Support can help you cope with challenges, overcome obstacles, and access resources. Seeking feedback and support also helps you build trust and rapport with your collaborators, and foster a culture of learning and growth.

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5 Take care of yourself

A fifth tip to stay motivated is to take care of yourself physically, mentally, and emotionally. Long-term projects can be stressful and exhausting, so you need to maintain your health and well-being. Taking care of yourself means getting enough sleep, eating well, exercising regularly, and taking breaks. It also means managing your emotions, practicing mindfulness, and finding joy in your work. Taking care of yourself can help you prevent burnout, increase your productivity, and enhance your creativity.

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6 Adapt to changes

A sixth tip to stay motivated is to adapt to changes that may occur during your project. Changes can be caused by factors such as market shifts, customer feedback, technical issues, or stakeholder requests. Changes can be disruptive and frustrating, but they can also be opportunities to innovate and improve. Adapting to changes means being flexible, resilient, and open-minded. It also means communicating effectively, revising your plans, and embracing feedback.

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Faisal Wahab

Mentor at Founder Institute
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Being open to change let's you make the final outcome better. A simple example is to find out new technology that could help better will significantly reduce the task at hand. It is extremely important, however, to ensure that adjusting will keep you aligned and focused on the goal and target, instead of digressing or distracting you from it.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some tips for staying motivated during long-term projects with multiple deadlines?

1

2

3

4

5

6

7

1 Set SMART goals

2 Break down your tasks

3 Celebrate your wins

4 Seek feedback and support

5 Take care of yourself

6 Adapt to changes

7 Here’s what else to consider

Product Marketing

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What are some tips for staying motivated during long-term projects with multiple deadlines?

1

2

3

4

5

6

7

1 Set SMART goals

2 Break down your tasks

3 Celebrate your wins

4 Seek feedback and support

5 Take care of yourself

6 Adapt to changes

7 Here’s what else to consider

Product Marketing

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