What are some successful product sales campaigns, and how can you replicate them?

2 Dollar Shave Club's Our Blades Are F***ing Great

Another example of a product sales campaign that went viral was Dollar Shave Club's Our Blades Are F***ing Great video, which launched the online subscription service for razors in 2012. The video was a hilarious and irreverent parody of the traditional razor ads, featuring the founder as the spokesperson who delivers a witty and sarcastic pitch while walking through various scenarios. The video appealed to the target audience of young men who were tired of paying too much for overpriced and overhyped razors, and offered them a simple, convenient, and affordable solution. The lesson here is to use humor, personality, and honesty to capture your audience's attention, and to communicate your value proposition clearly and confidently.

3 Spotify's Thanks 2016, It's Been Weird

A more recent example of a product sales campaign that leveraged data and creativity was Spotify's Thanks 2016, It's Been Weird campaign, which ran at the end of 2016. The campaign used the streaming data from Spotify's users to create personalized and humorous messages that reflected their listening habits, preferences, and quirks. The messages were displayed on billboards, bus stops, and social media, and generated a lot of engagement and word-of-mouth. The campaign showed that Spotify understood its users, appreciated their diversity, and celebrated their individuality. The lesson here is to use data to personalize your message, and to use humor, emotion, and surprise to connect with your audience.

4 Nike's Just Do It

One of the most enduring and influential product sales campaigns ever was Nike's Just Do It campaign, which launched in 1988 and became the slogan of the brand. The campaign was inspired by the last words of a convicted murderer who said "let's do it" before his execution, and aimed to motivate people to overcome their fears and doubts and pursue their goals and dreams. The campaign featured various athletes, celebrities, and ordinary people who embodied the spirit of the slogan, and conveyed a powerful and inspirational message that resonated with millions of people. The lesson here is to use a simple, catchy, and memorable slogan that captures your brand essence, and to use stories, images, and videos that illustrate your message and inspire your audience.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?