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What are some successful mobile commerce loyalty programs?

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Mobile commerce, or m-commerce, is the practice of buying and selling goods and services through mobile devices, such as smartphones and tablets. M-commerce is a growing trend in the e-commerce industry, as more consumers prefer the convenience, speed, and personalization of mobile shopping. However, to succeed in m-commerce, businesses need to build loyal and engaged customers who will return to their apps or websites and make repeat purchases. One way to do this is by creating and implementing effective mobile commerce loyalty programs.

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1 What are loyalty programs?

Loyalty programs are marketing strategies that reward customers for their frequent or continuous patronage of a brand or business. Loyalty programs can offer various benefits to customers, such as discounts, freebies, points, vouchers, cashback, or exclusive access to products or services. Loyalty programs can also collect valuable data on customer behavior, preferences, and feedback, which can help businesses improve their products, services, and marketing campaigns.

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??Diksha Gupta??

??Paid Ads Expert | $80M revenue generated last quarter through meta & google ads | Helping online businesses to scale profits through my proven paid ads framework
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E-commerce businesses have low entry barrier due to every person from all age group can be seen to try their luck in this domain. However, it is important to note that ecommerce might seem to be a lucrative business however it is quite cost intensive with low profit margins. We have to focus on increasing the LTV and AOV to sustain it. LTV is lifetime value and we can increase our LTV by increasing loyalty of our existing customers.

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Alexander Bock

Professional Freelancer | Doubling revenues and sales through eCommerce & online marketing | Performance Marketing, Amazon & eCommerce | Healthcare, B2C
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Loyalty programs are a tool, to bind clients o your store as well as to increase their spending while participating. There are various forms, one of the most common ones is in earning some form of points while shopping and being able to use these points. Normally there are suppliers that have a white label solution, which can be easily integrated in the webshop.

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Brent Baubach

Shopify E-commerce Growth Expert. 8x Founder, 2x Author. Part Time Farmer ?? - Chicken Whisperer ??
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Loyalty programs are marketing strategies designed to encourage customers to make repeat purchases or remain loyal to a particular brand or business. These programs typically offer rewards, discounts, or other incentives to customers who frequently engage with the brand.

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Julien Richard

Je PIMPE l’acquisition de ta marque de 100k€ à 1M€ avec une méthodologie en 3 points. | Nos clients : Kalos, Lao Care, Sroka, Niir, Capibeauty, AD Caelia,... | CEO @pimpmybrand
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Les programmes de fidélité en e-commerce récompensent les clients fidèles avec des points, des remises et des avantages exclusifs. Ils renforcent la fidélité des clients en offrant des récompenses personnalisées et en créant un lien émotionnel avec la marque. Ces programmes stimulent les ventes, augmentent la fréquence d'achat et améliorent l'expérience client grace à des offres spéciales et un service personnalisé.

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2 Why are loyalty programs important for m-commerce?

Loyalty programs are especially important for m-commerce, as they can help businesses tackle the challenges and opportunities of the mobile environment. With high competition, customers can easily switch between different apps or websites that offer similar products or services. As such, loyalty programs can help businesses differentiate themselves from their rivals and retain their customers by providing them with incentives and value propositions that match their needs and expectations. Additionally, m-commerce customers have a low attention span and a high demand for convenience and speed. Thus, loyalty programs can help businesses capture and maintain their customers' attention by offering them simple, seamless, and rewarding experiences. Furthermore, m-commerce customers have a high potential for loyalty and advocacy due to their usage of social media, reviews, referrals, and word-of-mouth. Loyalty programs can help businesses leverage this potential by creating a sense of community, trust, and recognition among their customers and rewarding them for their positive actions and feedback.

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Alexander Bock

Professional Freelancer | Doubling revenues and sales through eCommerce & online marketing | Performance Marketing, Amazon & eCommerce | Healthcare, B2C
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Advantages are: + binding customers + increasing their spending + gathering data There are more benefits, but these are the key ones.

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Brent Baubach

Shopify E-commerce Growth Expert. 8x Founder, 2x Author. Part Time Farmer ?? - Chicken Whisperer ??
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In the mobile commerce (m-commerce) landscape, where competition is fierce and customer retention is crucial, loyalty programs play a significant role. They help businesses build stronger relationships with their customers, increase customer lifetime value, drive repeat purchases, foster brand advocacy, and differentiate themselves in a crowded marketplace.

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Julien Richard

Je PIMPE l’acquisition de ta marque de 100k€ à 1M€ avec une méthodologie en 3 points. | Nos clients : Kalos, Lao Care, Sroka, Niir, Capibeauty, AD Caelia,... | CEO @pimpmybrand
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Les programmes de fidélité en e-commerce favorisent la rétention des clients en les récompensant pour leur fidélité, ce qui augmente la valeur à vie du client pour l'entreprise. Ils renforcent l'engagement des clients en créant un lien émotionnel avec la marque et en offrant des avantages exclusifs qui incitent à des achats répétés. Ces programmes permettent aux entreprises de collecter des données sur les habitudes d'achat des clients, ce qui leur permet de personnaliser les offres et d'améliorer l'expérience client. Les programmes de fidélité stimulent les ventes en augmentant la fréquence d'achat, le panier moyen et en réduisant le taux d'abandon de panier, ce qui contribue à la croissance de l'entreprise.

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3 What are some types of loyalty programs for m-commerce?

Businesses have many options to choose from when creating an m-commerce loyalty program, depending on their goals, target audience, and industry. Points-based programs are simple to implement and understand, but may not be as engaging or memorable for customers. Tiered programs can create a sense of achievement and status among customers, yet may also cause a gap between the lower and higher tiers. Gamified programs offer a fun and interactive experience, but require more creativity and maintenance. Subscription-based programs generate a steady revenue stream for the business, but may suffer from high churn rate if they don't provide enough value or variety.

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Julien Richard

Je PIMPE l’acquisition de ta marque de 100k€ à 1M€ avec une méthodologie en 3 points. | Nos clients : Kalos, Lao Care, Sroka, Niir, Capibeauty, AD Caelia,... | CEO @pimpmybrand
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Les programmes de fidélité en e-commerce comprennent des systèmes de points, des remises, des cadeaux gratuits, des avantages exclusifs et des niveaux de fidélité. Certains programmes offrent des remises sur les achats futurs en fonction du montant dépensé, tandis que d'autres récompensent les clients avec des points échangeables contre des produits. Les programmes de fidélité peuvent également inclure des programmes VIP, des offres spéciales pour les membres, des clubs d'abonnement et des programmes de parrainage pour encourager la fidélité. En plus des récompenses tangibles, certains programmes offrent également un service client amélioré, un accès anticipé aux ventes et des expériences exclusives pour fidéliser les clients.

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4 What are some examples of successful loyalty programs for m-commerce?

Successful loyalty programs for m-commerce include Starbucks Rewards, Sephora Beauty Insider, Nike Run Club, and Netflix. Starbucks Rewards is a points-based program that allows customers to earn stars for purchases and redeem free drinks, food, or merchandise. Sephora Beauty Insider is a tiered program with three levels based on annual spending, offering perks and rewards such as free samples and makeovers. Nike Run Club is a gamified program that allows customers to track their running activity, set goals, join challenges, earn badges, and receive coaching. Netflix is a subscription-based program with personalized recommendations, multiple profiles, offline viewing, and different plans. Starbucks Rewards has 19 million active members and accounts for 40% of US sales; Sephora Beauty Insider has 25 million members and drives 80% of sales; Nike Run Club has 100 million members; and Netflix has 200 million subscribers.

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Nano Stasiak

Founder at Impulso Media | Helping DTC brands scale online.
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Starbucks' loyalty program is all-time because it nails the key elements. First off, it's super easy to use—just scan your app, earn stars, and cash in rewards. Plus, they offer personalized perks based on your favour drinks and past purchases, making you feel like a VIP. The gamified experience keeps it fun, with challenges and bonus points up for grabs. And let's not forget the exclusivity—members-only events and early access to new products keep you coming back for more. With Starbucks, it's not just about coffee—it's a lifestyle, and their loyalty program makes you feel like part of the club. That's why it's a slam dunk.

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5 How to create a successful loyalty program for m-commerce?

Creating a successful loyalty program for m-commerce requires businesses to consider several factors. Customers should be given tangible value that is relevant to their needs and expectations, and should be communicated effectively. Additionally, the loyalty program should make customer engagement easy and convenient, and should reward customers for their loyalty with incentives and recognition. This will help to increase customer attachment and commitment to the brand or business.

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Nano Stasiak

Founder at Impulso Media | Helping DTC brands scale online.
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Keep it mobile-friendly and easy to navigate. Personalize rewards for that extra touch. Throw in some gamification to make it fun and engaging. Don't forget those mobile notifications to keep 'em in the loop. And hey, simplify redemption—it's all about that seamless experience. Offer exclusive perks to make the customer feel special. Get them sharing on social for some extra buzz. And remember, feedback is key for constant improvement. Integrate with mobile wallets for that extra convenience. Lastly, spread the word with killer promotions. With these moves, your m-commerce loyalty program will be on fire!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some successful mobile commerce loyalty programs?

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3

4

5

6

1 What are loyalty programs?

2 Why are loyalty programs important for m-commerce?

3 What are some types of loyalty programs for m-commerce?

4 What are some examples of successful loyalty programs for m-commerce?

5 How to create a successful loyalty program for m-commerce?

6 Here’s what else to consider

E-commerce

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What are some successful mobile commerce loyalty programs?

1

2

3

4

5

6

1 What are loyalty programs?

2 Why are loyalty programs important for m-commerce?

3 What are some types of loyalty programs for m-commerce?

4 What are some examples of successful loyalty programs for m-commerce?

5 How to create a successful loyalty program for m-commerce?

6 Here’s what else to consider

E-commerce

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