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What are some successful esports crowdfunding campaigns?

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Esports, or competitive video gaming, is a booming industry that attracts millions of fans, players, and sponsors. But how do esports organizers fund their tournaments, leagues, and events? One popular method is crowdfunding, or raising money from the community through donations, rewards, or purchases. In this article, you will learn about some of the most successful esports crowdfunding campaigns and how they leveraged their fan base, game design, and marketing strategies.

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1 Dota 2: The International

Dota 2 is a multiplayer online battle arena (MOBA) game that hosts the biggest esports tournament in the world, The International. Since 2013, Valve, the developer of Dota 2, has used crowdfunding to boost the prize pool of The International. They do this by selling Battle Passes, which are bundles of in-game items, features, and rewards that players can buy and level up. A percentage of each Battle Pass sale goes to the prize pool, which reached a record-breaking $40 million in 2020.

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Alexandros Karagiannis

Application Developer at Adastra Hellas | PhD Candidate in Computing Architecture at NTUA | Game Developer
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Its a very common and successful tactic to have purchasable season passes, items and bundles. If it doesn't break your game balance by becoming a pay to win game then its a great idea. However many games that try this approach fall into the pay to win category and lose popularity and audience to that.

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2 Star Citizen

Star Citizen is a massively multiplayer online (MMO) game that aims to create a realistic and immersive space simulation. The game is developed by Cloud Imperium Games, which launched a crowdfunding campaign on Kickstarter in 2012. The campaign raised over $2 million, but that was just the beginning. The developer continued to raise funds through its own website, offering backers various perks, such as ships, access, and merchandise. As of 2021, Star Citizen has raised over $350 million, making it the most crowdfunded project of any kind.

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Alexandros Karagiannis

Application Developer at Adastra Hellas | PhD Candidate in Computing Architecture at NTUA | Game Developer
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I believe Star Citizen's Kickstarter triumph came from a groundbreaking vision—a realistic space simulation so vast that was very ambitious for its age. Their strategic use of supporters rewards and ongoing funding through their website kept backers engaged, contributing to the record breaking 350m.

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3 League of Legends: Worlds

League of Legends is another popular MOBA game that hosts the annual World Championship, or Worlds, which is one of the most watched esports events. Riot Games, the developer of League of Legends, introduced crowdfunding for Worlds in 2016. They did this by selling Championship Skins, which are cosmetic items that change the appearance of certain characters. A portion of each Championship Skin sale goes to the prize pool, which reached $6.4 million in 2020.

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4 Path of Exile: Heist

Path of Exile is a free-to-play action role-playing game (ARPG) that relies on crowdfunding to sustain its development and operations. The game is developed by Grinding Gear Games, which releases regular updates and expansions that add new content and features. One of these expansions was Heist, which launched in 2020. Heist introduced a new game mode where players could plan and execute robberies in various locations. To fund Heist, the developer sold Supporter Packs, which are packages of in-game items, currency, and cosmetics. The Supporter Packs raised over $13 million, making Heist the most successful expansion for Path of Exile.

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5 Smite: The Odyssey

Smite is a MOBA game that features gods and mythological figures as playable characters. The game is developed by Hi-Rez Studios, which hosts the Smite World Championship, or SWC, every year. To increase the prize pool of SWC, the developer launched The Odyssey, which is a seasonal event that offers players new skins, quests, and rewards. A fraction of each Odyssey purchase goes to the prize pool, which reached $2.6 million in 2018.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some successful esports crowdfunding campaigns?

1

2

3

4

5

6

1 Dota 2: The International

2 Star Citizen

3 League of Legends: Worlds

4 Path of Exile: Heist

5 Smite: The Odyssey

6 Here’s what else to consider

Game Development

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What are some successful esports crowdfunding campaigns?

1

2

3

4

5

6

1 Dota 2: The International

2 Star Citizen

3 League of Legends: Worlds

4 Path of Exile: Heist

5 Smite: The Odyssey

6 Here’s what else to consider

Game Development

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