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What are some of the skills and tools that you use to create engaging and informative science visuals?

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Science visuals are an essential part of scientific communication, as they can help you convey complex data, concepts, and stories to your audience. However, creating effective and attractive science visuals requires more than just a software or a template. You also need to develop some skills and tools that can enhance your visual storytelling and design. In this article, we will explore some of the skills and tools that you use to create engaging and informative science visuals.

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Razia Aliani

I Test AI Tools (& LLMs) for Research, so you don't have to | Top 3% Global Talent on Upwork | Epidemiologist |…
Pooja Parashar

Plan your scientific Publications with me for 2025. Scientific Publication writing and Medical communication services…
Jesse Harris, MASc, MSc

Create content scientists actually read | Senior Editor @ BrandLab

1 Know your purpose and audience

Before you start creating your science visual, you need to have a clear idea of what you want to achieve and who you want to reach. What is the main message or question that you want to communicate? What is the context and background of your topic? Who are your intended viewers and what are their needs, interests, and expectations? Knowing your purpose and audience will help you choose the most appropriate format, style, and tone for your visual.

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2 Use data visualization principles

Data visualization is the art and science of presenting data in a visual form that reveals patterns, trends, and insights. To create effective data visuals, you need to follow some basic principles, such as choosing the right type of chart, using colors and labels wisely, avoiding clutter and distortion, and highlighting the most important information. You also need to consider the ethical aspects of data visualization, such as respecting the accuracy and integrity of the data, acknowledging the sources and limitations, and avoiding misleading or biased representations.

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3 Incorporate storytelling elements

Storytelling is a powerful way to engage your audience and make your science visual more memorable and meaningful. You can use storytelling elements, such as characters, conflict, plot, and resolution, to create a narrative arc that guides your viewers through your visual. You can also use techniques, such as hook, emotion, surprise, and call to action, to capture your viewers' attention, elicit their feelings, challenge their assumptions, and inspire them to act or learn more.

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Pooja Parashar

Plan your scientific Publications with me for 2025. Scientific Publication writing and Medical communication services for doctors and Industry I Manuscript writing I Entrepreneur I Hatha yoga teacher
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Crafting compelling and informative science visuals is an art that requires a blend of technical skills and creative storytelling prowess. By infusing narrative elements into your visuals, you can captivate your audience and leave a lasting impression. Out of all the skills, introducing storytelling elements such as characters, conflict, and resolution into your visuals gives a sense of narrative progression. Make a compelling story arc that guides viewers through the scientific journey, from curiosity to discovery.

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4 Apply design principles

Design principles are the rules and guidelines that help you create a harmonious and appealing visual. Some of the basic design principles are contrast, alignment, repetition, proximity, balance, and hierarchy. These principles can help you organize your visual elements, create emphasis and focus, establish consistency and unity, and improve readability and aesthetics. You can also use design elements, such as shapes, lines, textures, fonts, and images, to create variety and interest in your visual.

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Jesse Harris, MASc, MSc

Create content scientists actually read | Senior Editor @ BrandLab
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One of the most important design principles that scientists need to remember is white space. This is the empty space between elements in a figure, graph, or other illustration. White makes things easier to understand, since it it clearer where each illustration starts and stops. It is also more visually appealing, giving things a clean an organized look. Scientists (especially early in their career) feel the need to cram everything possible into ever illustration. This is overwhelming, cluttered, and unclear! You have to remember that are not the audience, and others will not process your work as easily as you do. White space is your friend - especially when creating posters.

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5 Use appropriate tools and software

When creating a science visual, there are many tools and software available to choose from, depending on your needs, preferences, and budget. For example, you can use spreadsheet programs like Excel or Google Sheets to organize, analyze and visualize data. Graphic design programs like Photoshop or Illustrator can be used to create and edit images, logos, icons, and other graphics. Data visualization programs such as Tableau or Power BI offer interactive and dynamic visuals. Presentation programs like PowerPoint or Keynote can be used to create slides, animations, and transitions. And online platforms and tools such as Canva or Piktochart allow you to easily create visuals using templates, icons, fonts, and other resources.

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Razia Aliani

I Test AI Tools (& LLMs) for Research, so you don't have to | Top 3% Global Talent on Upwork | Epidemiologist | Systematic Reviewer | Consultant | Biostatistician | Technical Team Lead
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Beyond these traditional tools, the integration of AI-driven platforms is a game-changer, example: Mind the Graph is like a Scientific Canva. Other useful tools: - Midjourney - Dall-E - Stable Diffusion - Blue willow - Leonardo.ai Some incredible ChatGPT Plugins: - Whimsical diagrams - Skrive - Showme diagrams - Mixerbox diagram The Takeaway? By harnessing these innovations alongside our inherent creativity, we're not merely narrating science; we're setting the stage for a vivid, memorable journey.

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Cynthia Daoud, PhD

Freelance Medical Writer l PhD in Molecular Biology and Myology l Trilingual l Scientific blog creator
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One really nice tool for scientific illustration is Biorender: it helps create professional looking informative illustrations and posters. It is an online tool that can be used for free (with a premium version). For graphs, I personally like to use GraphPad, it is however not free.

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6 Seek feedback and improvement

Creating your science visual is not a one-time process. You need to seek feedback and improvement from yourself and others to ensure that your visual is clear, accurate, and effective. You can use checklists, rubrics, or peer reviews to evaluate your visual based on criteria such as content, design, readability, and impact. You can also test your visual with your target audience or experts to get their opinions and suggestions. You can then revise and refine your visual based on the feedback and improvement that you receive.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pooja Parashar

Plan your scientific Publications with me for 2025. Scientific Publication writing and Medical communication services for doctors and Industry I Manuscript writing I Entrepreneur I Hatha yoga teacher
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Another essential skill for creating engaging and informative science visuals is visual metaphor development. This technique transforms abstract scientific concepts into concrete, relatable imagery, making complex ideas more accessible and memorable to diverse audiences. Skilled visual communicators excel at identifying key scientific concepts and translating them into visual analogies that are both accurate and widely understandable. They carefully balance scientific precision with visual appeal, often using familiar objects or scenarios to explain unfamiliar principles. For instance, representing DNA as a twisted ladder or atomic structure as a miniature solar system can help audiences quickly grasp complex ideas.

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What are some of the skills and tools that you use to create engaging and informative science visuals?

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1 Know your purpose and audience

2 Use data visualization principles

3 Incorporate storytelling elements

4 Apply design principles

5 Use appropriate tools and software

6 Seek feedback and improvement

7 Here’s what else to consider

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