What are some of the most common growth hacking challenges and how to overcome them?

Launching the growth hacking process without a clear grasp of your customer base and the specific problems your product solves is pointless. At my company, we invested months in industry exploration and customer interviews to solidify our product-market fit. This deep understanding is crucial — it shapes your marketing, sales, and even product adjustments. It's an essential component that allows us to test various ideas with confidence. Meaningful communication with your customers is the bedrock of any successful growth strategy.

Alguns erros comuns que já identifiquei nas equipes que aplicam o mindset de growth: - Avers?o ao risco. Growth come?a com uma mentalidade de constante busca por novas alavancas de crescimento. Sem testes, é impossível aplicar growth hacking nos negócios. E muitos empresários, gestores e stakeholders querem ver resultados imediatamente. Só que isso n?o funciona. - Growth n?o é marketing. Muitos acreditam que só conseguem aplicar em termos de gera??o de demanda. Só que growth s?o pequenas alavancas, quit wins que você pode aplicar em qualquer área da empresa.

The latter method around measuring actual product KPIs is the cheapest and the modern, more effective way of measuring PMF. Use your product to tell whether it is heading in the right direction. To do this effectively, you need strong data teams, with data considered a form of research investment.

One of the most common challenges in growth hacking is the difficulty in scaling successful tactics. While a strategy might work well on a smaller scale, translating it to a larger audience or market can be challenging. To overcome this, a focused approach is necessary. Start by identifying the key elements that make the tactic successful and then find ways to adapt and scale them. Additionally, conducting controlled experiments to test and refine the strategy before scaling is vital. Constantly monitor and analyze the results, iterating on the tactics based on real-time data to ensure they remain effective as they expand to larger audiences or markets.

Lets assume you have the right product-market-fit. Is that it, or do you need something more. The actions starts here. A great product for right market, needs to be taken to the customer, it is no good sitting in the closet. This is where the right channels for sales / right marketing techniques / medium come into play. Marketing channels and sales channels differ from each other. One generates awareness and brings leads, the other works on closure of the leads. disconnect between the two will bring leads which do not get addressed. For eg- if you run a FB campaign, but do not a process to connect back with leads, then your hack to grow leads from FB is of no use. With FB investment, invest in a sales person to call and follow up the lead.

We have something in marketing called: Marketing Channels Architecture. I think that is the exact definition of part 2. Different marketing channels have different impacts on different industries and products (or services).

Not all growth channels behave the same way, so one needs to be mindful of that as well. While choosing which medium is right for the product, it's important to invest time building the channel. Something like content marketing for instance may take time but has great yields in the long term, some of which may be consumer trust which can't be earned overnight and may be more complex than selling a product through ad funnels.

Marketing platforms like Facebook and Google optimize different versions of ads to maximize your marketing goals automatically. You should use their basic AI-driven approach too: auto-allocate resources based on the ROAS for each channel. The best state-of-the-art channels may not even be the traditional ones. This is where humans can do a better job by identifying the channels where your audience lives; just talk to your initial customer base on how they found out about you. From Tiktok to applying SEO, to AWS Marketplace instead of Google, to optimizing your restaurant to show up on Grubhub, etc.

Olha, você pode usar o Bullseye Framework pra fazer isso. Aliás, eu posso citar um zilh?o de casos mostrando como os canais foram escolhidos usando esse frame, mas prefiro te dar outra sugest?o, além dessa. Faz o seguinte: 1. Descubra onde os seus clientes congregam. Onde eles se reunem? 2. Teste o canal. Se for pago, coloca um pouco de dinheiro lá e veja qual o tamanho do público alcan?ável e quanto custa pra trazer alguém pra sua página. 3. Aplica métricas de mercado pra pressupor todo o resto, compara as op??es e pronto! Você já consegue escolher os melhores canais pra investir e escalar. Depois me conta como foi!

I think one of the best activities that we can do for this part is to make an environment where both successes and failures are acknowledged as valuable learning opportunities, fostering resilience and adaptability. It is so helpful in creating a growth-oriented mindset in a team or organization.

1) Lead by Example: As a leader, demonstrate a growth mindset by embracing challenges, learning from failures, and showing that you value process and progress over immediate perfection. 2) Encourage Learning: Provide opportunities for learning and development. This could be through formal training, workshops, or informal learning sessions. 3) Celebrate Efforts, Not Just Results: Recognize and reward hard work, perseverance, and improvement, not just successful outcomes. 4) Use Constructive Feedback: Frame feedback in a way that encourages improvement and learning. Use it as an opportunity to discuss what went well, what didn’t, and how things can be done differently next time.

Start by celebrating experiments—both wins and losses. Set clear, ambitious growth goals and encourage experimentation at every level. Reward curiosity, creativity, and resilience. The teams that push boundaries and test beyond the obvious are the ones that discover the game-changing hacks.

The strongest barriers that generate friction are cultural; most people in different areas of a company have preconceived ideas about the extent to which a person in one area is allowed to contribute ideas and how to do so. Therefore, one of the main tasks is to create a growth mindset to gradually reduce friction. The important thing is to be clear that the best way to show the positive impact of the growth team within a company is with data. Data is what will give you the solid justification for testing a hack. When experiments are based on data, people respect the process and value the knowledge gained in the process.

Esse é o ponto onde você vai encontrar mais barreiras pra colocar em prática. Uma sugest?o pra melhorar a cultura é envolver outras pessoas de diferentes times no seu processo. N?o por obriga??o, mas por voluntariado. Isso demanda que você seja um bom líder (n?o bom chefe, tem diferen?a, ok?). Ser um bom líder é buscar o melhor para o seu time. Nos meus times, normalmente implementamos coisas simples no início, como a Cumbuca, que é uma espécie de clube do livro, onde estudamos junto com o time algum livro específico que ajude naquele momento da empresa. Isso faz com que todos no time estejam mais aptos a entender o desafio e multiplicar o conhecimento. No fim, cultura é vivência. E sem a mentalidade certa, n?o tem crescimento.

O Growth Hacking é muito associado a técnicas agressivas, mas é importante dizer que nem por isso você precisa deixar a ética de lado e desrespeitar as pessoas. O que precisamos deixar claro é que muita coisa circula numa área cinzenta. N?o é sobre legisla??o. Sabe aquele peda?o que as leis n?o cobrem mas s?o no mínimo passíveis de discuss?o? E pra isso, o mais importante é ter clareza de que n?o dá pra simplesmente fazer tudo o que se tem vontade. A gente aqui tem um lema, sempre se perguntar: "O que tem de bom pro cliente aqui?" Se n?o tiver nada a oferecer pra ele de verdade ou se aquilo que estamos fazendo vai contra aquilo em que acreditamos, n?o tem porque fazer.

Especially when it comes to small marketing teams, there ar challenges in implementing automation due to limited resources and expertise. Time constraints, customization issues, and difficulties adapting to change may arise. Prioritizing, seeking training/support, starting small, and monitoring performance can help overcome these challenges.

Scaling your growth process can be accomplished by replacing members of your growth team or automating additional parts of your process. After a few experiments, the growth team will be familiar with the process, and it will become second nature to form hypotheses, test, and learn from your efforts.

Escalar é o grande desafio das empresas, já que aquilo que funciona bem em pequena escala n?o necessariamente funciona em larga escala. Pra isso a gente identifica os elementos chave de sucesso em nossos experimentos iniciais. Em seguida, usamos testes controlados pra ajustar esses elementos antes de escalar. A gente chama esse movimento de Pré-Escala. é preciso monitorar tudo muito de perto e estar preparado para iterar rapidamente. Ter consistência e provar os resultados nesse momento é o que gera previsibilidade na escala em vários cenários e permitem a real escala de acontecer!

The most common challenge with growth hacking is, what worked in 0-1 game will not work in 1-10 and for 10-100 journey. The scale of marketing / conversion etc need to change at each stage. for eg - in a new hospital, strategy put in place to generate leads in the initial 6 months (0-5 occupancy) will not work for 50-60 occupancy growth. The nature of marketing / sales / doctor engagement / patient engagement / word of mouth / testimonials / educative articles all will change as the stages of business undergo a change. Managing growth as my earlier life coaches have said, is one of the most difficult tasks. You need to see it from far and plan for it with resources and revision in your growth hacking techniques.

Nunca subestime o poder da colabora??o entre equipes. O crescimento nunca acontece em Silos - ele é impulsionado pela coopera??o entre as áreas como marketing, vendas, cs, produto... Aqui na Growth Labs, procuramos essa abordagem interdisciplinar pra melhorar a qualidade dos nossos testes e ter certeza de que todos est?o remando na mesma dire??o. Afinal, se 2 pessoas em um barco remarem cada um para o seu lado, o barco n?o sai do lugar...

To overcome these challenges, businesses can: ?? Focus on high-impact strategies: Identify and prioritize growth tactics that have the potential to deliver the most significant results with the resources available. ?? Utilize data analytics: Invest in data tracking tools and analytics to gather insights, measure performance, and optimize strategies based on data-driven decisions. ?? Build a strong brand: Differentiate your brand through unique value propositions, compelling storytelling, and customer-centric strategies to resonate with your target audience and stand out from competitors.