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What are some low-cost event planning tools that can help you organize your next PR event?

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Planning a PR event can be a daunting task, especially if you have a tight budget and limited resources. You need to find a suitable venue, create an inviting agenda, promote your event to your target audience, manage registrations and payments, and handle logistics and contingencies. Fortunately, there are some low-cost event planning tools that can help you organize your next PR event without breaking the bank. Here are some of them.

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1 Online Event Platforms

One of the easiest ways to create and manage your PR event is to use an online event platform that offers everything you need in one place. Some of the features you can look for are: customizable event pages, online ticketing and payment processing, email marketing and reminders, attendee management and check-in, live streaming and recording, feedback and analytics, and integration with other tools and platforms. Some examples of online event platforms that offer free or affordable plans are Eventbrite, Hopin, Zoom, and Google Meet.

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2 Project Management Tools

Another essential tool for organizing your PR event is a project management tool that helps you keep track of your tasks, deadlines, budgets, and team members. A project management tool can help you plan, execute, and monitor your event from start to finish, and avoid missing any details or deadlines. Some of the features you can look for are: task lists and calendars, file sharing and collaboration, time tracking and reporting, communication and chat, and automation and workflows. Some examples of project management tools that offer free or low-cost plans are Trello, Asana, Basecamp, and Slack.

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3 Graphic Design Tools

A PR event is not only about the content, but also about the presentation. You want to create a professional and attractive visual identity for your event that reflects your brand and message, and appeals to your audience. You need to design logos, flyers, posters, banners, invitations, social media posts, and other graphics that promote your event and engage your attendees. Some of the features you can look for are: templates and layouts, fonts and colors, images and icons, editing and resizing, and sharing and printing. Some examples of graphic design tools that offer free or low-cost plans are Canva, PicMonkey, Adobe Spark, and Crello.

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4 Survey and Poll Tools

One of the best ways to enhance your PR event is to gather feedback and insights from your attendees before, during, and after the event. You can use survey and poll tools to create and distribute online surveys and polls that ask your attendees about their expectations, preferences, opinions, satisfaction, and suggestions. Some of the features you can look for are: question types and formats, response options and scales, branching and logic, data collection and analysis, and integration and export. Some examples of survey and poll tools that offer free or low-cost plans are SurveyMonkey, Google Forms, Typeform, and Poll Everywhere.

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Eddie Tabakman ???

Eddie the Media Trainer ???
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My approach would be to publicly put out some surveys on LinkedIn or Facebook or Slack groups. Once you do that, you can adjust and augment your "event" to what the audience wants and cares about. Sure, there are all sorts of fancy tools you can use... But in the early stages, don't overthink things, and don't overplan things. Just get a bit of feedback from your customers / audience and get rolling!!

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5 Social Media Tools

Finally, you need to leverage social media to spread the word about your PR event, generate buzz and excitement, connect with your attendees and influencers, and amplify your impact and reach. You can use social media tools to create and schedule posts, monitor and respond to comments and messages, track and measure your performance, and optimize your strategy. Some of the features you can look for are: content creation and curation, posting and scheduling, analytics and reporting, engagement and moderation, and integration and automation. Some examples of social media tools that offer free or low-cost plans are Buffer, Hootsuite, Later, and Sprout Social.

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Ryan Austin

CEO at Arondight Advisors | Strategic Advisor at Family Office World Media | Connecting Founders with Family Offices | Nasdaq.com Contributor
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For immediate impact, and depending on your budget, consider using a social media management tool like Buffer or Sprout. They allow you to schedule posts across multiple channels in advance, proposing times for maximum engagement. This can spare you a lot of time and bandwidth. You can track key engagement metrics in real-time and manage all direct messages from a unified inbox. Depending on logistics of your event, the age of your social media accounts, these tools can be a major ROI.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Eddie Tabakman ???

Eddie the Media Trainer ???
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Events are a massive industry, but be prepared that logistics for events are a bit of a nightmare. The best events are the ones that are small / precise in scale and have a lot of thoughtful details figured out and nailed down. Those are the ones that are going to delight your customers!!

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What are some low-cost event planning tools that can help you organize your next PR event?

1

2

3

4

5

6

1 Online Event Platforms

2 Project Management Tools

3 Graphic Design Tools

4 Survey and Poll Tools

5 Social Media Tools

6 Here’s what else to consider

Public Relations

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What are some low-cost event planning tools that can help you organize your next PR event?

1

2

3

4

5

6

1 Online Event Platforms

2 Project Management Tools

3 Graphic Design Tools

4 Survey and Poll Tools

5 Social Media Tools

6 Here’s what else to consider

Public Relations

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