What are some of the latest SMO trends and tools that you follow or use?

Like they say, proof is in the pudding. People don't believe when they hear you brag about your product or service. In fact, they tend to tune you out. Think about how you respond to that kind of behavior. User generated content however, puts you and your brand closer to your end user by relatability and removing the bias. Getting testimonials, photos, videos and reviews should be a critical element of your overall brand strategy. You don't have to go crazy on tech either. Keep things as simple as possible and you'll get great results just by being out there.

I agree that video marketing is a powerful tool to engage your audience on social media. It's essential to recognize the popularity of video content and utilize it to showcase your brand's personality, promote your products and services, educate your audience, or entertain them. In addition to the tools mentioned, you can also use platforms like TikTok, which has become a popular platform for short-form video content.

Videos create immense connection with your followers. It develops know, like and trust factor far more quickly than any other medium. Why? One of the major reason is that of around 11 million sensory receptors in our body, ten million of them are dedicated to sight. So, its no wonder sight is so powerful. On top of that, the way you can show your unique attributes and nuances of your personality or product in a video they cannot be shown in static images or texts. For a smaller companies or individually owned business, keep things simple. Phones these days are great at videos and editing capabilities. Social media lives are best because you don't have to worry about edits. The goal should be to just get out there and do it.

I agree that influencer marketing is a powerful strategy to reach new audiences and increase brand awareness. In fact, a study by Influencer Marketing Hub found that businesses make an average of $5.78 for every $1 spent on influencer marketing. When selecting influencers to work with, it's important to consider their relevance to your brand, their audience demographics, and their engagement rate. Micro-influencers, who have smaller but highly engaged audiences, can also be a great option for brands with a limited budget.

The key to SMO is to stay consistent. No matter which of these elements or however many you choose, stay consistent with them. Don't be discouraged when you don't see the results. Often it takes time to see the results but it's worth the effort. Once you build up some momentum, it'll echo and help you accelerate your results much faster with little effort.