What are some of the key principles and theories that inform your Information Graphics design?

2 Information Design

Information design is the process of organizing, structuring, and presenting information in a way that is clear, accessible, and understandable for the intended audience. It can help define the purpose and scope of a message, select and prioritize the most relevant and meaningful information, and arrange and format it in a logical and consistent way. The information hierarchy is the order and importance of the information elements, such as the title, subtitle, introduction, body, conclusion, and sources. It should guide the audience's attention and comprehension to reflect the main message and goal of an infographic. The information architecture is the structure and organization of the information elements, such as the layout, navigation, labels, categories, and links. It should facilitate scanning, browsing, and exploring while providing clear paths and cues. The information aesthetics is the visual appearance and style of the elements like fonts, colors, images, icons, and graphics. It should enhance readability while conveying tone and mood.

3 Graphic Design

Graphic design is the process of combining visual elements, such as shapes, lines, colors, textures, and images, to communicate a message or idea. Graphic design can help you create a visual identity and personality for your infographic, express your creativity and originality, and attract and retain the audience's interest and attention. In order to achieve this goal, it is important to understand the principles of design, which are the basic guidelines for creating a balanced and harmonious composition. This includes elements such as contrast, alignment, repetition, proximity, hierarchy, and whitespace. Additionally, the elements of design should be used strategically to create contrast, harmony, emphasis, movement, rhythm or unity. Moreover, it is essential to understand the color theory in order to create a color scheme that matches the theme and mood of your infographic. This theory includes hues, saturation, value, temperature complementarity contrast and harmony. By applying these principles and theories to your infographics you can create engaging visuals that are informative and accurate.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?