What are some innovative ways to use observation data to generate insights and solutions?
Observation data is the information you collect by watching and recording how people behave, interact, or use products or services in real or simulated settings. It can help you understand the needs, preferences, motivations, and pain points of your target audience, and generate insights and solutions that are relevant, useful, and desirable. But how can you make the most of your observation data and avoid common pitfalls? Here are some innovative ways to use observation data to generate insights and solutions.