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What are some innovative ways to generate leads?

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Generating leads is one of the most important and challenging tasks for sales development. Without a steady flow of prospects, you can't fill your pipeline, nurture relationships, and close deals. But how do you find and attract the right leads for your business? How do you stand out from the competition and get your prospects' attention? How do you use creativity and innovation to generate leads that are qualified, interested, and ready to buy? In this article, we'll explore some innovative ways to generate leads that you can implement in your sales development strategy.

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1 Use video outreach

Video is a powerful tool for engaging and educating your prospects, allowing you to showcase your personality, demonstrate your value proposition, and address their pain points. By using your voice, facial expressions, and body language to convey your message, you can make your outreach more personal and memorable. To use video outreach effectively, you should keep your videos short and focused on one topic or question. Additionally, create catchy subject lines with a clear call to action that are customized for each prospect. Utilize tools like Loom, Vidyard, or BombBomb to record and send your videos. Finally, track and measure the performance of your videos and follow up accordingly.

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Bani Moshe

Email Marketing to Make Money.
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Yes! A personalized video makes the difference between sending follow-ups or booking meeting fast. My take on Local SEO is showing potential leads how their businesses rank on Google Maps. Discrepancies in messaging, competitors and what market leaders do. I convey the importance of being found organically, the impact on their business, the use of evergreen content, and so on. Video always show the demo URL and to wrap the video I offer a tiny checklist, cheatsheet or a framework to make their life easier. All this cannot exceed 3 min. If done in less than 2 minutes you will probably get the reply at least. The initial email has to include the screenshot of such client's Google Business Profile. Easy, quick, and effective approach.

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2 Create interactive content

Interactive content is any type of content that requires prospects to participate, interact, or engage with it. Examples of interactive content include quizzes, surveys, calculators, assessments, games, polls, and infographics. This type of content can provide value and education to prospects, while also collecting data and insights about their needs, challenges, and preferences. It can create a fun and engaging experience for prospects, increasing your brand awareness and trust as well as generating referrals and social shares. To create interactive content, you need to use a tool like Outgrow, LeadQuizzes, Typeform, or SurveyMonkey. Additionally, it's important to align your content with your buyer persona, your value proposition, and your lead magnet.

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Trent Davis

B2B Sales & Enablement Leader | Top-Performing BDR | Sales Tech Implementation | Ex-Gartner
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I made an on-brand form to accompany my email offer of free instructor access to our software. That simple form with a few choices of which curriculum prospects wanted access to and their contact info doubled my meetings booked within the first few weeks of implementing it and seemed to increase engagement further down the pipeline as well!

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3 Host online events

Online events are an effective way to generate leads by providing valuable content, insights, and solutions to your prospects. These events can range from webinars and workshops to Q&A sessions and interviews. By hosting online events, you can attract and capture contact information, establish authority in your niche, build rapport with prospects, educate them along the buyer journey, and drive traffic and conversions to your website or landing page. To host online events, you need a tool like Zoom, GoToWebinar, Demio, or Livestorm. Additionally, you need to plan and promote the event, create an engaging presentation, and follow up with attendees.

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4 Leverage social media

Social media is a powerful platform for generating leads by connecting and communicating with your prospects. To do this, you should research and identify your ideal prospects, join and participate in relevant groups, communities, and hashtags, share valuable and engaging content that showcases your expertise and value, start and join conversations with your prospects and influencers, and build and nurture relationships with your prospects and referrals. To leverage social media effectively, you need to select the right channels for your target audience, such as LinkedIn, Twitter, Facebook, or Instagram. Additionally, you should optimize your profile, create a content calendar, use social listening tools, and use direct messaging tools.

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5 Experiment with new channels

Exploring new channels can be an effective way to generate leads, as your competitors may not be using them or are underutilizing them. Podcasts, newsletters, chatbots, SMS, voice, and VR are all potential channels you can experiment with. Doing so can help you reach new audiences, differentiate yourself from the competition, create a unique experience for prospects, test what works best for your business, and optimize lead generation efforts. To experiment with new channels successfully, you need to do research and analysis to identify your goals and metrics, find where your prospects are and what they want, evaluate the potential and feasibility of each channel, choose one or two channels to test and pilot, and measure and iterate on your results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some innovative ways to generate leads?

1

2

3

4

5

6

1 Use video outreach

2 Create interactive content

3 Host online events

4 Leverage social media

5 Experiment with new channels

6 Here’s what else to consider

Sales Development

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What are some innovative ways to generate leads?

1

2

3

4

5

6

1 Use video outreach

2 Create interactive content

3 Host online events

4 Leverage social media

5 Experiment with new channels

6 Here’s what else to consider

Sales Development

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