What are some innovative search advertising campaigns that can help you advance your Media Sales career?

2 Experiment with responsive search ads

Responsive search ads are another type of search advertising that allow you to create multiple headlines and descriptions for your ads, and then let Google optimize the best combinations for each search. This way, you can show more relevant and personalized ads to your audience, and increase your chances of getting clicks and conversions. Responsive search ads can help you boost your creativity, flexibility, and efficiency. You can also use them to learn what messages resonate best with your target market.

3 Leverage remarketing lists for search ads

Remarketing lists for search ads (RLSA) are a feature that enable you to customize your search advertising campaigns based on the past behavior of your website visitors. For example, you can bid higher, show different ads, or use different keywords for people who have already visited your website, or who have completed a certain action, such as adding a product to the cart or filling out a form. RLSA can help you increase your return on investment, loyalty, and conversions. You can also use them to cross-sell, upsell, or re-engage your customers.

4 Incorporate extensions and callouts

Extensions and callouts are additional elements that you can add to your search advertising campaigns to enhance your ads and provide more information or options to your audience. For example, you can use extensions to show your location, phone number, ratings, offers, or links to specific pages on your website. You can use callouts to highlight your unique selling points, benefits, or features. Extensions and callouts can help you increase your visibility, credibility, and click-through rate. You can also use them to differentiate yourself from your competitors.

5 Optimize for voice search

Voice search is a growing trend that allows users to perform searches by speaking to their devices, rather than typing. Voice search queries are usually longer, more conversational, and more specific than text-based queries. To optimize your search advertising campaigns for voice search, you need to use natural language, long-tail keywords, and question formats. You also need to ensure that your website is mobile-friendly, fast-loading, and structured with clear headings and subheadings. Voice search optimization can help you reach more customers, especially those who use voice assistants, such as Siri, Alexa, or Google Assistant.