What are some effective ways to track social media metrics without expensive tools?

For start, each social media platforms has built-in analytics features which allows to track: — overall post engagements — single post engagements. — page engagements: likes, shares, comments, followers. — monitor your competition.

Social media platforms offer free built-in analytics that unlock valuable insights. Look for "Insights" sections and track key metrics like reach, engagement, follower growth, and link clicks. Analyze this data to understand what content resonates with your audience, identify top performing posts, and schedule future content strategically. While they may not offer super advanced features, built-in analytics are a powerful tool to measure your social media success and refine your strategy for free.

Pour l'instant je n'ai rien trouvé de gratuit pour mes stats LinkedIn. C'est dommage parce que je trouve que celles offertes par la plateforme sont très légères.

Platforms like Facebook, Instagram, Twitter, and LinkedIn provide their own analytics tools that offer insights into post performance, audience demographics, and engagement rates. Regularly monitoring these can help you understand what type of content resonates with your audience and at what times they are most active.

There are in-app analytics built into these various social media platforms that you can use to help measure metrics and data of your contents. They aren't 100% effective as a paid tool, but they will give you the basics. Another option is using third-party tools like Hootsuite or Buffer. These ones have free trail packages that will give you a little more detail into the analysis of your contents created on social media. But, it would give more vast insight if you opt in for the paid version

Google Analytics can be incredibly powerful for tracking how social media traffic contributes to your overall website goals. By setting up goals and monitoring the acquisition reports, you can see how users from different social platforms behave on your site, which is critical for understanding ROI from social media.

UTM codes are short snippets of text that will show you where your traffic sources. You can monitor: — customer journeys. — collaborations with influencers. — newsletter sign-ups. — contests.

Google Analytics can be your free social media tracker. Tag your social media posts with UTM codes to see which platforms and campaigns send traffic to your site. Look beyond visits and analyze how visitors engage (time spent, bounce rate) and if they convert (sales, signups) based on where they came from. Set goals to track what success means for your social media efforts and see which platforms drive those valuable actions. While engagement on social media itself requires the platforms' analytics, Google Analytics with UTM tagging provides a powerful, free way to understand how social media impacts your website.

UTM codes are text strings added to a URL that track the performance of campaigns across traffic sources. They allow you to see how specific campaigns perform in terms of bringing traffic to your website. Tools like Google’s Campaign URL Builder are free and simple to use for generating these codes.

A well-organized spreadsheet can be just as powerful as any tool. Create columns for different metrics such as likes, shares, comments, clicks, and conversions. Use formulas to calculate engagement rates and other KPIs. There are also many free templates online that can guide you in setting up your tracking spreadsheet.

A/B testing different types of content or posting times can provide valuable insights into what strategies work best. This could be as simple as changing the type of images used, the call-to-action text, or even testing different days of the week. Record the outcomes in a spreadsheet to analyze which variations perform the best.

No entanto, experimentar por si só n?o é suficiente. é essencial acompanhar de perto o desempenho de suas campanhas por meio da análise de métricas relevantes, como taxa de engajamento, alcance, impress?es, cliques e convers?es. Essas métricas fornecem insights sobre o impacto das suas estratégias e ajudam a direcionar ajustes e otimiza??es necessárias.

— Of course, if can allocate a small budget, you can use social media management platforms such as Buffer for deeper analytics.

It's important to audit your social media strategy regularly. The digital landscape changes rapidly, and what worked a few months ago might not work today. Also, consider engaging with your audience directly to ask for feedback. Surveys or direct questions can be valuable tools to gauge audience satisfaction and collect direct insights that might not be visible through quantitative metrics alone.

We can use some freely available "Social Media Dashboards" like- ? Hootsuite Free Plan: Offers basic social media scheduling and limited analytics capabilities. ? Buffer Free Plan: Provides basic post-scheduling and limited engagement tracking. ? TweetDeck: Free Twitter management tool for tracking hashtags, mentions, and engagement. These tools are excellent for basic tracking and can give you an overview of your social media activity without a significant financial commitment.

Most social media platforms offer built-in analytics and insights that are free to access. These include data on engagement, reach, impressions, and audience demographics. Familiarise yourself with each platform's analytics tools, such as Facebook Insights, Twitter Analytics, and Instagram Insights.