What are some effective ways to share product research with stakeholders?

We can organize interactive workshops with the stakeholders.. this can help them to understand and analyze the research findings deeper and to explore the potential implications of it.. If applicable, we can also have a session to demonstrate the product or the mockup results from the research to provide the stakeholders with examples of how things are being applied in the product development..

from my experience, I recommend some methodologies and frameworks backed by scientific evidence; > write a compelling narrative that highlights the research findings using data storytelling techniques like Story Cycle (Situation > Complication > Resolution) and ABT (And, But, Therefore) > create storyboards that illustrate key insights about the customer's journey, pain points, and opportunities > take your presentations to the next level with interactive deliverables such as InVision prototypes, dashboards, and virtual showrooms In my opinion, this holistic approach incorporates best practices across multiple domains, including business strategy, design thinking, data science, and agile product development.

When choosing a framework to use, make sure that everyone understands the framework and why you've chosen it before you dive in. For example, the output of the jobs to be done framework is pretty clear of "When [situation/context], I want to [the job], so I can [desired outcome].". Everyone needs to agree that this is the right framework for your product and industry and buy in on the assumptions that the JTBD framework is the best way to identify and articulate customer needs. Without this shared understanding, you may find expectations between the output of your work and the team's expected output to be off from the onset.

Cater your deliverables to your audience. If you're dealing with a highly-technical audience, sometimes a visual isn't in-depth enough for what they need. This can also be true if you have a team that likes to get into the details and wants the information beforehand, so they can sift through it themselves and draw their own conclusions. That said, in a larger stakeholder situation, it is often best to create visuals to quickly and intuitively communicate the result of your research to your audience. Be careful not to overdue it with the visuals you create. Stick to common frameworks and formats like bar charts, line charts, Gantt charts or other formats that people are already familiar with.

People tend to interact more with visuals, so when trying to present product research to the product stakeholders, present in a visually appealing format . It could be via pie charts, graphs, diagram or videos. Ensure to use combination of any of these visuals that you know will resonate with your audience better.

Data for the sake data isn't useful without any insights. I've seen many product marketers make the mistake of delivering all of the research to their audience without any conclusions. It's important to translate your research into the desired insights. You should always show your work of how you reached your conclusion in case your team wants to dig into the details, but at least start with a conclusion to guide the conversation. This is especially important when dealing with lots of stakeholders and executives that may be strapped for time. They want to know the most important insights as quickly as possible.

I've always found it helpful to preview information to a smaller group of stakeholders. This provides a setting for feedback and can leverage team's expertise to help refine your learnings. Sometimes this is difficult due to time restraints. If so, try to find opportunities to get feedback and collaborate async. This can be delivering more bite-sized research for feedback from individuals or trying to leverage a tool like Loom to pre-record the information you want to share.

Following up and collaborating with the relevant stakeholders has multiple benefits - you as the owner receives feedback for next steps , you are recognized and empowered as the owner of that domain, you foster cross team Collaboration and receive the respect and the “sit at the table “ for future projects

Field trips and immersive role-playing! Take stakeholders out of the boardroom and into the real-world environments relevant to the product research. Whether it’s visiting customer locations or industry events, firsthand experiences can provide invaluable context and deeper understanding. And, if you're crunched for time move beyond traditional presentations and immerse stakeholders in simulation exercises and role-playing scenarios to simulate real-life situations based on the research findings. This immersive approach can help stakeholders grasp the implications of the research in a practical and engaging manner leading to meaningful discussions.