What are some effective ways to negotiate a distribution deal with a retail partner?
If you have a great product that you want to sell through a retail partner, you need to negotiate a distribution deal that works for both parties. A distribution deal is an agreement that defines the terms and conditions of how your product will be delivered, marketed, and sold by the retailer. Negotiating a distribution deal can be challenging, especially for startups that may not have much leverage or experience. However, there are some effective ways to approach the negotiation process and secure a favorable outcome. Here are some tips to help you negotiate a distribution deal with a retail partner.