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What are some effective ways to maintain relationships with past clients in real estate?

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As a real estate agent, you know how important it is to keep in touch with your past clients. They can provide you with referrals, testimonials, repeat business, and valuable feedback. But how do you maintain relationships with past clients without being too pushy, boring, or irrelevant? Here are some effective ways to stay connected and add value to your past clients in real estate.

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Nkosiphendule Christopher Nyembezi

In the business of property since 1989. A consummate professional.

1 Send personalized emails

One of the easiest and most cost-effective ways to maintain relationships with past clients is to send them personalized emails on a regular basis. You can use email marketing tools to segment your list, automate your campaigns, and track your results. But don't just send generic newsletters or sales pitches. Make sure your emails are tailored to your past clients' needs, interests, and preferences. For example, you can send them market updates, home improvement tips, birthday wishes, anniversary reminders, or invitations to events.

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Nkosiphendule Christopher Nyembezi

In the business of property since 1989. A consummate professional.
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personalized email is an effective way to keep relationship with your past customers where you tell them of new products you have in your company. Your emails should be simply to the point.

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Thibault LASSALE

Have you never dreamed of changing your life? This is now possible with me, by becoming your own boss and building an international business. So the easier way is to come to talk to me...
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We can maintain relationships with past clients in real estate by sending personalized emails. We can use some effective tips for crafting personalized emails like Use their name, Reference past interactions, Provide relevant content, Express gratitude, Inquire about their well-being, Offer exclusive benefits, Share success stories, Ask for feedback, Include a call-to-action, Be authentic, Segment your email list. Remember, the key is to build and maintain a genuine connection. Personalized emails that demonstrate your ongoing commitment to their needs and interests will go a long way in fostering lasting relationships in the real estate industry.

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2 Connect on social media

Another way to keep in touch with your past clients is to connect with them on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. You can use social media to share valuable content, showcase your expertise, engage with your audience, and build trust and rapport. But don't just post and forget. Make sure you interact with your past clients by liking, commenting, and sharing their posts, as well as responding to their questions and feedback. You can also create groups, polls, quizzes, or live videos to spark conversations and generate engagement.

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Thibault LASSALE

Have you never dreamed of changing your life? This is now possible with me, by becoming your own boss and building an international business. So the easier way is to come to talk to me...
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Social media is a great strategy to stay top-of-mind and engaged. You need to Connect on Relevant Platforms, Regularly Share Valuable Content, Engage with Their Content, Create Private Groups, Host Virtual Events, Ask for Reviews or Testimonials, Share Behind-the-Scenes Content, Run Contests or Giveaways, but the most important is to stay Responsive. Consistent, authentic engagement will help you stay connected with past clients and position you as their go-to real estate professional.

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3 Give gifts and cards

A more personal and memorable way to maintain relationships with past clients is to give them gifts and cards on special occasions. You can use online services or local vendors to send them flowers, chocolates, wine, books, or other items that suit their taste and personality. You can also send them handwritten cards or notes to express your gratitude, appreciation, or congratulations. The key is to make your gifts and cards thoughtful, relevant, and sincere. Don't just send them generic or branded items that look like advertising.

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Thibault LASSALE

Have you never dreamed of changing your life? This is now possible with me, by becoming your own boss and building an international business. So the easier way is to come to talk to me...
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Giving gifts and sending cards is a thoughtful and tangible way to maintain relationships with past clients in real estate, personally thanks to the free application Propertips I have the best way to reward my clients !

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4 Host events and webinars

A more interactive and fun way to maintain relationships with past clients is to host events and webinars that they can attend or join. You can use online platforms or physical venues to organize seminars, workshops, Q&A sessions, or networking events that provide value, education, or entertainment to your past clients. You can also invite guest speakers, experts, or influencers to share their insights, stories, or advice. The key is to make your events and webinars relevant, useful, and enjoyable. Don't just make them sales pitches or lectures.

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5 Ask for feedback and referrals

A more strategic and beneficial way to maintain relationships with past clients is to ask them for feedback and referrals. You can use online surveys, phone calls, or face-to-face meetings to solicit their opinions, suggestions, or testimonials about your service, performance, or results. You can also use incentives, rewards, or recognition programs to encourage them to refer you to their friends, family, or colleagues who need real estate assistance. The key is to make your feedback and referral requests respectful, timely, and easy. Don't just ask them randomly or repeatedly.

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6 Offer ongoing support and advice

A more professional and loyal way to maintain relationships with past clients is to offer them ongoing support and advice. You can use your website, blog, podcast, or newsletter to provide them with valuable information, resources, or tools that can help them with their real estate goals, challenges, or questions. You can also use your phone, email, or chat to provide them with personal guidance, consultation, or recommendations. The key is to make your support and advice relevant, timely, and helpful. Don't just offer them generic or outdated information.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some effective ways to maintain relationships with past clients in real estate?

1

2

3

4

5

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1 Send personalized emails

2 Connect on social media

3 Give gifts and cards

4 Host events and webinars

5 Ask for feedback and referrals

6 Offer ongoing support and advice

7 Here’s what else to consider

Real Estate

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What are some effective ways to maintain relationships with past clients in real estate?

1

2

3

4

5

6

7

1 Send personalized emails

2 Connect on social media

3 Give gifts and cards

4 Host events and webinars

5 Ask for feedback and referrals

6 Offer ongoing support and advice

7 Here’s what else to consider

Real Estate

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