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What are some effective ways to follow up with your quiz leads via email?

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Quizzes are a great way to attract and engage your audience, generate leads, and segment them based on their interests, pain points, or goals. But how do you make sure that your quiz leads don't lose interest or forget about you after they take your quiz? The answer is to follow up with them via email in a way that builds trust, provides value, and encourages action. In this article, we'll share some effective ways to follow up with your quiz leads via email and turn them into loyal customers.

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1 Segment your quiz leads

The first step to follow up with your quiz leads is to segment them based on their quiz results, answers, or behavior. This will help you tailor your email messages to their specific needs, preferences, and challenges. For example, if you have a quiz that helps people find their ideal travel destination, you can segment your leads based on their budget, travel style, or preferred activities. Then, you can send them relevant content, offers, or recommendations based on their segment.

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Jon James

LinkedIn Marketing Expert | Forbes Contributor | CEO at Ignited Results | Founder of Tribal Tapestry | Empowering Connections with African Heritage through AI-Powered Innovations
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In my experience, segmenting quiz leads based on their quiz results or behavior is crucial for effective follow-up. By understanding their specific needs and preferences, you can deliver targeted and relevant email messages. For instance, if a quiz helps determine the ideal travel destination, segmenting leads by budget, travel style, or preferred activities enables personalized recommendations. This approach enhances engagement and increases the likelihood of conversion.

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Vijay Siresiya, MBA

Brand & Growth Marketing | Corporate Communication - Creating stories and growing businesses.
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The key is to be as accurate as possible with content targeting and to achieve that we need to exhaust and define every possibility of segmentation that is practically feasible according to the marketing goal. Once we have established well-defined target groups, it becomes easy to design a copy that is right on the money!

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2 Send a welcome email

The second step to follow up with your quiz leads is to send them a welcome email that confirms their quiz results, thanks them for taking your quiz, and introduces your brand and value proposition. This is your chance to make a good first impression, establish rapport, and set expectations for future communication. You can also use this email to invite your leads to join your email list, social media channels, or community, and to ask them for feedback or questions about your quiz.

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3 Provide value and education

The third step to follow up with your quiz leads is to provide them with value and education that relates to their quiz results and helps them solve their problems or achieve their goals. You can do this by sending them useful content, such as blog posts, ebooks, videos, webinars, or case studies, that showcases your expertise, authority, and credibility. You can also use this email to share tips, insights, or best practices that can help your leads improve their situation or overcome their challenges.

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4 Nurture and engage

The fourth step to follow up with your quiz leads is to nurture and engage them with relevant and timely email messages that keep them interested and motivated. You can do this by sending them personalized and conversational emails that address their pain points, objections, or desires, and that show them how your product or service can help them. You can also use this email to share stories, testimonials, or social proof that demonstrate your value and results. The goal is to build trust, rapport, and authority with your leads and move them closer to the buying decision.

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Bev Feldman
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For the majority of people on your email list, it will take time to build trust and rapport. In order to guide them along the buying journey and stay front of mind, it's important to show up regularly in their inbox. There are different schools of thought of frequency, but you should do it at a cadence that feels in alignment with how you want to show up while also making sure you don't accidentally ghost your subscribers. You can use the information that you gathered from your quiz and how they engage with your emails - for example, by identifying which links they're clicking on or how they respond to your emails - to tweak your messaging and how you position your offers using conditional messaging.

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5 Create urgency and scarcity

The fifth step to follow up with your quiz leads is to create urgency and scarcity that compel them to take action and buy from you. You can do this by sending them limited-time offers, discounts, bonuses, or incentives that make your product or service more attractive and irresistible. You can also use this email to remind them of the benefits, features, or outcomes of your product or service, and to overcome any remaining doubts or objections they may have. The goal is to create a sense of FOMO (fear of missing out) and persuade your leads to act now.

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6 Follow up and follow through

The sixth and final step to follow up with your quiz leads is to follow up and follow through with them until they become customers or unsubscribe. You can do this by sending them follow-up emails that check in on their progress, offer support, or ask for feedback. You can also use this email to re-engage them if they haven't opened or clicked on your previous emails, or to re-target them with different offers or messages if they haven't bought from you yet. The goal is to stay in touch, provide value, and close the sale.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Drew Brucker

4 Under 40 Marketer / Novel creative direction for brands and agencies / Teaching creatives how to use Gen AI / Host of Midjourney Fast Hours Podcast
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The most obvious answer that isn't touched on here is: the aggregated results. People want to know how their responses stack up to others, more specifically, others that are similar to them. Depending on the results and quiz type, you can leverage the qualitative data to drive psychological marketing: e.g. urgency, FOMO, etc.

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What are some effective ways to follow up with your quiz leads via email?

1

2

3

4

5

6

7

1 Segment your quiz leads

2 Send a welcome email

3 Provide value and education

4 Nurture and engage

5 Create urgency and scarcity

6 Follow up and follow through

7 Here’s what else to consider

Content Marketing

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What are some effective ways to follow up with your quiz leads via email?

1

2

3

4

5

6

7

1 Segment your quiz leads

2 Send a welcome email

3 Provide value and education

4 Nurture and engage

5 Create urgency and scarcity

6 Follow up and follow through

7 Here’s what else to consider

Content Marketing

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