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What are some effective ways to ensure game development projects align with business goals?

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Game development is a creative and complex process that involves many disciplines, challenges, and risks. To ensure that your game projects align with your business goals, you need to adopt some effective strategies that can help you plan, communicate, and evaluate your progress and outcomes. In this article, we will discuss some of these strategies and how they can benefit your game development projects.

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Ali Farha

#1 Swedish Gaming Voice on LinkedIn | Keynote Speaker | Video Game Producer | Engine and Technology Development
Rich Woodall

Head of Awesome at Kawaji - home of Juji Water & making collectables sustainable but still fun

1 Define your vision and scope

The first step to align your game projects with your business goals is to define your vision and scope clearly and realistically. Your vision is what you want to achieve with your game, how it will stand out from the competition, and who your target audience is. Your scope is what features, content, and quality standards you will include in your game, and what resources, time, and budget you will need to deliver it. By defining your vision and scope, you can set clear expectations, avoid scope creep, and prioritize your tasks and decisions.

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Siddhesh Narvekar

I help hoteliers bring additional revenue streams and save OTA commissions cost
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Clear and realistic vision and scope are paramount for aligning game projects with business goals. This involves a comprehensive understanding of both the game's creative aspirations and the business's overarching objectives. By clearly articulating the desired player experience, target audience, and market positioning, developers can ensure that their creative vision aligns with the business's strategic objectives, such as revenue generation, market expansion, or brand-building

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2 Communicate with your stakeholders

The second step to align your game projects with your business goals is to communicate with your stakeholders regularly and effectively. Your stakeholders are anyone who has an interest or influence in your game project, such as your team members, clients, publishers, investors, or users. By communicating with your stakeholders, you can ensure that everyone is on the same page, understand their needs and feedback, and resolve any issues or conflicts that may arise. You can use various tools and methods to communicate with your stakeholders, such as meetings, emails, reports, prototypes, or demos.

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Rich Woodall

Head of Awesome at Kawaji - home of Juji Water & making collectables sustainable but still fun
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Make sure that the business understands what the customers want. The game developers will understand what is needed for the fans but will also deliver what the business asks them to. Games are made by committee but the scope cannot be allowed to deviate away from consumer expectations

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3 Use agile methodologies

The third step to align your game projects with your business goals is to use agile methodologies to manage your development process. Agile methodologies are based on iterative and incremental development, where you deliver working versions of your game in short cycles, called sprints, and adapt to changing requirements and feedback. By using agile methodologies, you can increase your flexibility, responsiveness, and collaboration, as well as reduce your risks and waste. Some of the most popular agile methodologies for game development are Scrum, Kanban, and Lean.

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4 Implement quality assurance

The fourth step to align your game projects with your business goals is to implement quality assurance throughout your development process. Quality assurance is the process of testing and verifying that your game meets your quality standards and expectations, as well as those of your stakeholders and users. By implementing quality assurance, you can ensure that your game is functional, reliable, and enjoyable, as well as identify and fix any bugs or errors that may affect your game performance or user experience. You can use various techniques and tools to implement quality assurance, such as unit testing, code reviews, user testing, or debugging tools.

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5 Measure your results

The fifth step to align your game projects with your business goals is to measure your results and evaluate your performance and outcomes. By measuring your results, you can assess how well you have achieved your vision and scope, how satisfied your stakeholders and users are, and how profitable your game is. You can use various metrics and indicators to measure your results, such as completion rate, user retention, revenue, or ratings. By evaluating your performance and outcomes, you can learn from your successes and failures, and improve your game development practices and processes.

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Ali Farha

#1 Swedish Gaming Voice on LinkedIn | Keynote Speaker | Video Game Producer | Engine and Technology Development
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Measure deliveries at different milestones using KPIs (Key Performance Indicators) as input so you can adjust your plans so it's anchored back to the business goal. This process could be required more frequently as there are many unknowns during development or a repaid change in the business goals due to external factors.

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6 Celebrate your achievements

The sixth and final step to align your game projects with your business goals is to celebrate your achievements and recognize your efforts and contributions. Developing a game is a challenging and rewarding endeavor that requires a lot of hard work, creativity, and passion. By celebrating your achievements, you can acknowledge your accomplishments, appreciate your team and stakeholders, and motivate yourself and others to continue your game development journey. You can celebrate your achievements in various ways, such as sharing your game with the world, hosting a launch party, or giving rewards or recognition.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some effective ways to ensure game development projects align with business goals?

1

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3

4

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1 Define your vision and scope

2 Communicate with your stakeholders

3 Use agile methodologies

4 Implement quality assurance

5 Measure your results

6 Celebrate your achievements

7 Here’s what else to consider

Game Development

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What are some effective ways to ensure game development projects align with business goals?

1

2

3

4

5

6

7

1 Define your vision and scope

2 Communicate with your stakeholders

3 Use agile methodologies

4 Implement quality assurance

5 Measure your results

6 Celebrate your achievements

7 Here’s what else to consider

Game Development

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