What are some effective ways to encourage high-level stakeholders to stay loyal to your product or service?

1 Communicate clearly and regularly

One of the most important ways to build trust and rapport with high-level stakeholders is to communicate clearly and regularly. You need to keep them informed of your progress, challenges, achievements, and feedback. You also need to listen to their expectations, concerns, and suggestions. Use multiple channels and formats, such as emails, reports, presentations, meetings, calls, or surveys, to suit their preferences and availability. Be transparent, honest, and respectful in your communication, and avoid jargon, ambiguity, or exaggeration.

2 Demonstrate value and impact

Another way to encourage high-level stakeholders to stay loyal to your product or service is to demonstrate its value and impact. You need to show them how your product or service solves their problems, meets their needs, or creates opportunities for them. You also need to measure and report on the outcomes and benefits of your product or service, such as revenue, cost savings, customer satisfaction, or social good. Use data, evidence, and testimonials to support your claims, and highlight your competitive advantages and unique selling points.

3 Involve them in co-creation and feedback

A third way to encourage high-level stakeholders to stay loyal to your product or service is to involve them in co-creation and feedback. You need to make them feel part of your journey and vision, and value their input and expertise. You can invite them to participate in brainstorming, testing, reviewing, or refining your product or service, and solicit their feedback and suggestions. You can also ask them to endorse, promote, or recommend your product or service to others, and acknowledge and reward their contributions and referrals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?