What are some effective tools and platforms to manage and communicate with your sponsors?

2 Use a CRM system

A customer relationship management (CRM) system is a must-have tool for any field marketer who wants to manage and communicate with their sponsors efficiently and professionally. A CRM system can help you store and organize your sponsor data, track your interactions and activities, automate your tasks and workflows, and generate reports and insights. You can use a CRM system to segment your sponsors by criteria such as industry, size, budget, or interest, and tailor your communication and offers accordingly. You can also use a CRM system to send personalized emails, newsletters, invitations, reminders, and thank-you notes to your sponsors, and keep them updated on your event progress and outcomes.

3 Leverage social media

Social media is another powerful tool and platform to manage and communicate with your sponsors, as well as to increase your event awareness and engagement. You can use social media to research and identify potential sponsors who are relevant and influential in your niche or market, and reach out to them via direct messages or comments. You can also use social media to showcase your sponsors' involvement and contributions to your event, and tag them in your posts, stories, or live videos. You can also encourage your sponsors to share your event content and hashtags with their own followers, and create a buzz around your event and partnership.

4 Create a sponsor portal

A sponsor portal is a dedicated website or app that provides your sponsors with all the information and resources they need to participate in your event and maximize their ROI. A sponsor portal can include features such as a dashboard, a calendar, a chat, a file-sharing system, a feedback form, and a badge scanner. You can use a sponsor portal to communicate your event details, agenda, speakers, and attendees, and provide your sponsors with guidelines, templates, logos, and marketing materials. You can also use a sponsor portal to collect and share data and analytics on your event performance and sponsor engagement, and solicit feedback and testimonials from your sponsors.

5 Host a sponsor webinar

A sponsor webinar is a live or recorded online presentation that you can host before, during, or after your event to inform and educate your sponsors about your event goals, benefits, and expectations. A sponsor webinar can help you build rapport and trust with your sponsors, answer their questions and concerns, and showcase your expertise and value proposition. You can use a sponsor webinar to introduce your event team, explain your event concept and format, highlight your sponsorship opportunities and packages, and demonstrate your event features and tools. You can also use a sponsor webinar to share best practices, tips, and case studies on how to make the most of your event sponsorship.

6 Send a sponsor newsletter

A sponsor newsletter is a regular email communication that you can send to your sponsors before, during, or after your event to keep them informed and engaged. A sponsor newsletter can help you maintain contact and visibility with your sponsors, provide them with useful and relevant content, and show your appreciation and recognition. You can use a sponsor newsletter to share your event news, updates, milestones, and achievements, and feature your sponsors' stories, testimonials, or success stories. You can also use a sponsor newsletter to promote your upcoming events, offer exclusive discounts or incentives, and solicit referrals or renewals from your sponsors.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?