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What are some effective tips for pitching to investors?

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Pitching to investors is a crucial skill for any product manager who wants to raise funds, validate ideas, and build relationships. However, it can also be challenging, stressful, and intimidating. How can you craft a compelling pitch that showcases your product's value proposition, market opportunity, and competitive edge? Here are some effective tips to help you prepare, deliver, and follow up on your pitch.

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Osnat Ben Nesher Zaretsky

Co-Founder & CEO @ Alsomine | Strategic Consulting, AI Business Model Innovation
Rohan Sharma

AI & Data Science Leader | 15+ Years Driving Digital Transformation & Innovation | Empowering Businesses with AI-Driven…

1 Know your audience

Before you start working on your pitch deck, you need to research your potential investors and understand their goals, interests, and preferences. What are they looking for in a product, a team, and a market? What are their pain points, questions, and objections? How do they like to receive information, feedback, and updates? By knowing your audience, you can tailor your pitch to their specific needs and expectations, and avoid wasting time on irrelevant or generic content.

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Rohan Sharma

AI & Data Science Leader | 15+ Years Driving Digital Transformation & Innovation | Empowering Businesses with AI-Driven Solutions
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Crafting a compelling pitch to investors is an art. Start with a concise and engaging story about your business problem and solution. Show market validation and a clear revenue model. Emphasize your team's expertise and be transparent about risks. Highlight traction and milestones achieved. Use visuals effectively, maintain a confident demeanor, and anticipate tough questions. Tailor your pitch to the specific investor's interests. Practice relentlessly and seek feedback to refine your pitch further. Remember, it's not just about the idea; it's about your ability to execute and deliver returns.

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Osnat Ben Nesher Zaretsky

Co-Founder & CEO @ Alsomine | Strategic Consulting, AI Business Model Innovation
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Look at the companies they previously invested in: Some of them publish their pitch decks, others collaborate with the investor on a “why I chose to invest in this company” blogs

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2 Tell a story

One of the best ways to capture your investors' attention and emotion is to tell a story that illustrates the problem you are solving, the solution you are offering, and the impact you are making. A story can help you connect with your audience on a personal level, demonstrate your passion and vision, and highlight your unique value proposition. A good story should have a clear structure, a compelling hook, a relatable protagonist, a tangible conflict, and a satisfying resolution.

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Osnat Ben Nesher Zaretsky

Co-Founder & CEO @ Alsomine | Strategic Consulting, AI Business Model Innovation
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Be careful, however, to keep the story at a culturally and emotionally relevant level to the investor and the situation. Telling an investor an international investor a funny story that’s based on a local humour might come across awkwardly

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3 Use data and evidence

While a story can appeal to your investors' hearts, you also need to convince their minds with data and evidence. Data can help you validate your assumptions, quantify your market opportunity, measure your traction and growth, and differentiate yourself from your competitors. Evidence can include customer testimonials, case studies, prototypes, demos, or awards. However, be careful not to overload your pitch with too many numbers or details. Use data and evidence strategically to support your main points and claims, and make sure they are relevant, accurate, and credible.

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Osnat Ben Nesher Zaretsky

Co-Founder & CEO @ Alsomine | Strategic Consulting, AI Business Model Innovation
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Startups often fail prioritising the Why over the How. Always remember to lead with problems and solutions, how you solve the problem better/faster/cheaper/safer than others and not focus on the features.

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4 Practice and rehearse

No matter how good your pitch deck is, you still need to practice and rehearse your delivery. Practicing can help you improve your confidence, clarity, and charisma, as well as identify and fix any potential issues or gaps in your pitch. Rehearsing can also help you prepare for different scenarios, such as time constraints, technical glitches, or tough questions. You can practice and rehearse by yourself, with your team, or with a trusted mentor or advisor. You can also record yourself and watch your performance to evaluate your strengths and weaknesses.

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5 Engage and follow up

During your pitch, you want to engage your investors and make them feel involved and interested in your product. You can do this by asking open-ended questions, soliciting feedback, addressing concerns, and showing enthusiasm and gratitude. You also want to follow up after your pitch and maintain the communication and relationship with your investors. You can do this by sending a thank-you note, sharing relevant updates, providing additional information, and asking for next steps or referrals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Osnat Ben Nesher Zaretsky

Co-Founder & CEO @ Alsomine | Strategic Consulting, AI Business Model Innovation
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There’s no “final version”. This is a working document and don’t be surprised to find yourself on version 187! Keep track of the versions you shared with each investor, the dates, who pitched and so on. If there’s a significant update - that’s a great reason to reach out to the investor and refresh the conversation. Pitch is just a point in a longer relationship.

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What are some effective tips for pitching to investors?

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6

1 Know your audience

2 Tell a story

3 Use data and evidence

4 Practice and rehearse

5 Engage and follow up

6 Here’s what else to consider

Product Management

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What are some effective tips for pitching to investors?

1

2

3

4

5

6

1 Know your audience

2 Tell a story

3 Use data and evidence

4 Practice and rehearse

5 Engage and follow up

6 Here’s what else to consider

Product Management

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