Culture is a set of values, norms, beliefs, and attitudes that shape the behavior and preferences of individuals and groups. It can have a significant effect on entrepreneurship and innovation, as it can influence the motivation, opportunity, and ability to start and grow businesses, take risks, experiment, learn from failures, and collaborate with others. To promote a culture of entrepreneurship and innovation, governments and other actors can design policies and interventions that create awareness, inspire, educate, and empower potential and existing entrepreneurs and innovators. Some examples of such policies include promoting positive role models from diverse backgrounds to inspire others; providing entrepreneurship and innovation education both formally and informally; creating physical and virtual platforms to access information, resources, networks, markets; recognizing and rewarding individual or collective achievements. These initiatives can motivate people to pursue opportunities, create solutions, manage businesses, showcase ideas and products; as well as receive feedback from peers or customers; ultimately celebrating the efforts of entrepreneurs and innovators.