What are some effective content ideation strategies?

Bard and ChatGPT can be great to find a new angle for content through asking for analysis of target audience issues. Google is still a valuable tool to find the most searched for problems by your prospects.

Another excellent brainstorming tool is ChatGPT. You can use a prompt such as "Give me 10 content ideas for a 500-word LinkedIn article on the theme of setting up strong writing habits."

The most effective content ideation strategies will vary depending on your specific industry and target audience. But here's a list of content ideation strategies 1. Brainstorm 2. Find the relevance with your brand and audience 3. Keywords research 4. Competitor analysis 5. Industrial trends There're so many other advanced strategies too. But these 5 are the foundation stones of a content strategy.

Interactive Content: Incorporate quizzes, polls, and surveys to engage your audience actively. Interactive content boosts participation and creates a dynamic user experience. Recurring Themes or Series: Establish regular content themes or series. This builds anticipation and loyalty as your audience looks forward to consistent, valuable content. Repurposing Content: Repurpose successful content into different formats (e.g., infographics, videos, blog posts). This maximizes the reach and impact of your key messages. Influencer Collaboration: Partner with influencers or industry experts. Their endorsement and unique perspectives can bring fresh, diverse content to your audience.

Go back into your old content. Is there an avenue, or angle you could explore further? It’s the old repurposing trick. Is there a chapter of an ebook that would make a great standalone webinar, or blog post?

To spark that creative genius, think like a gardener: plant seeds of curiosity, water them with research, and nurture them with diverse perspectives. Dive into brainstorming sessions with your team - no team - find a like-minded friend! Use customer feedback as your compass, and keep an eye on trending topics to harvest content that resonates. Mix and match ideas, experiment with different formats, and watch your content garden bloom with fresh, vibrant ideas that capture attention and inspire action. Hey, a nice long walk is always a great refresher, too!

Think of it this way. Your audience is who you’re writing for, right? So who better to ask for ideas regarding the content they’d like to see. To this effect, opinion polls and surveys are particularly useful mechanisms that you should leverage. Overall, the point is simple. Don’t be afraid to ask your audience about the content pieces they’d like to see from your end. That will help you unlock a treasure trove of content ideas, while fostering engagement with your audience at the same time. A win-win in my book!

We can fall into the trap of thinking our issues are unique, but they aren’t. We are human and run into the same mental, emotional and physical roadblocks. When you post a problem and how you solved it, that relatable content has an impact on the reader who had similar experience but didn’t know what to do. An instant connection and bond of trust is formed. When you ask the reader how you can help and they tell you, go with that topic and you will have something others will certainly read as well.

I find blog comments helpful for finding new topics to publish content on the blog. It eliminates the guesswork when hunting for new topics to write about.

Start using AI people!! You can put pretty much anything into ChatGPT, and it gives you something to use. The key here is knowing what you need. It won't always be spot on for what it is you need, so be careful and pay attention. If you know what it is you need your content to accomplish, you will be better able to pick and choose what AI-generated content works. A good rule of thumb is also making sure you re-write and do not take credit for something that an AI wrote. Remember this is an ideation technique NOT a loop hole!

Speak to your sales team and customer success team. They're a goldmine for content ideas. What problems and blockers do they see time and time again from prospects and clients? You can create content that solves these problems and informs prospects and clients on product best practices etc. This can help close more deals, retain more customers, and showcase product best practices to prospects.

Look through your emails and DMs to see what people are struggling with and come up with content that solves "real-world" problems.