What are some of the current or future applications of illustration in social media or digital marketing?

Look for immersive, customizable, and text-to-experience visual and animated content on brand as well as individual creators content on social media, in metaverse, on webpages and beyond. Also mixed reality and phygital.

We're in the age of dynamic moving content. Even adding simple animated movements to your usual illustration can add the extra spice it needs for the audience to stop scrolling.

There are now GPT plugins they can create infographics and other types of text-to-image/video. The barriers to entry are becoming fewer and fewer. What to look for is immersive, personalized and customizable.

Infographics are a great way to communicate important information in a visually appealing manner. The key is to distinguish your illustration style so people don't see it as AI generated content. Always think to yourself, "would I save this image for future reference?"

Branding is how memorable you are, how much you stand out, the ability to have the public think something when they think of you. Providing immersive, customizable and memorable experiences to associate with your brand will always be the right play.

I've been utilizing augmented reality to build a bridge between traditional print and modern day technologies. The applications still could be streamlined, however it's a start and I believe there to be much much more to be explored with this.

The numerous text-to-video and text-to-3D and text-to-image etc are mostly all free and so easy to use. The question should not be if but how you will use animations and visuals to build your brand and connect with your audience.

Compelling illustrations have a higher likelihood of being remembered and shared by audiences across social media platforms. Brands can leverage this viral potential by creating shareable illustrations that resonate with their audience's interests

The simplest interactive illustration is a carousel. You can build storytelling in the way you present information and amplify it with eyecatching visuals.

While social media is often seen useful for business, people still use it for personal. One of the most beneficial forms of free marketing is shared content. When someone is able to relate to a piece of yours, they often want to share it on their own social media pages (marketing your work for free). Use this to your leverage. Not only do you connect with your own feelings, you will be able to connect with your audience and get some free marketing out of it all. Just make sure to brand your artwork accordingly so that when it is shared people know where they can find you.

Many people are visual learners. Making it as easy as you can for the public to know what you do and potentially explore it on their own becomes mission critical and highly advisable.

Editorial illustration is a great way to promote blogs and other type of content in social media. It creates eye-catching, memorable images that convey a message, a mood or a story, in most cases using a conceptual approach. Great examples of this are: -The Financial Times Weekend Magazine -The New Yorker -The New York Times -VICE -Dame Products: Swell.

Graphic recording is a fantastic way to engage live audiences, encouraging them to play and listen. An illustrator arrives on site for your conference or meeting and draws as you talk! It’s an excellent way to increase engagement and understanding across diverse cultures, opinions and ideas. It helps democratize the voices in the room by giving everyone the same picture to consider no matter who spoke the most or the loudest.